Kubtatana Magazine -Issue 2

start-ups on a mission KUBATANA MAGAZINE | OCTOBER 2022

WHAT PROBLEM IS YOUR STARTUP TRYING TO SOLVE? Peleza is a technological risk management solution that helps businesses make more confident business decisions by providing accurate, accessible, timely and vital information. We are pioneering innovative scalable solutions to power decisions across Africa by being the data powerhouse of recruitment, on-boarding & business partnering information. The problem Peleza is solving is the pains experienced by hiring managers when seeking to find the best fit for the roles due to embellishment on job-seekers CVs. Negligent hires result in grave financial losses resulting from high staff turnover costs, fraudulent activities and reputational damage. WHAT CHALLENGES ARE YOU FACING IN ACCOMPLISHING THAT TASK? Digitization of public and private records in Africa is a big challenge. Most

institutions who serve as our primary data sources rely on manual processes while assisting us conduct verifications. This slows down our turnaround time for report delivery to our clients. WHAT ROLE HAS THE HUB PLAYED IN INFLUENCING YOUR STARTUP? The Justice Accelerator Programme from HiiL has positively influenced our way of thinking in relation to our business output and purpose. This greatly assisted us to create tools to track our impact. Additionally, we now have a better view of our metrics, KPIs & the impact/ benefits we are delivering to our clients and how we can better our products to drive more change. WHAT MILESTONES HAVE YOU ACCOMPLISHED SO FAR? We have formed strategic partnerships with primary data sources such as education institutions and employers among others to ensure we get accurate

automated information. We have expanded our reach to be able to serve over 10 African countries including Kenya, Uganda, Tanzania, Rwanda, Ethiopia, Ghana, Nigeria, Senegal, South Africa and Cote d’ Ivoire.

MARITA MUTEMI CEO & FOUNDER PELEZA INTERNATIONAL LIMITED KENYA SUPPORTED BY: THE HAGUE INSTI- TUTE FOR INNOVATION OF LAW (HIIL) INNOVATION HUBS

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