at a glance
Classwork – Course Book
Starting up Students’ attitudes to brands Vocabulary: Brand management Students look at word partnerships with brand , product and market .
Lesson 1 Each lesson (excluding case studies) is about 45 to 60 minutes. This does not include time spent going through homework.
Test File /Test Master: Entry Test
Practice File Vocabulary (page 4 ) Practice Exercises: Vocabulary 1&2 (DVD-ROM) i-Glossary (DVD-ROM) Resource bank: Listening (page 188 ) Practice Exercises: Listening (DVD-ROM) ML Grammar and Usage Practice File Language review (page 5 ) Practice Exercises: Language Review 1&2 (DVD-ROM) Resource bank: Speaking (page 174 ) Practice File Making suggestions (page 55 ) Practice Exercise: Skills (DVD-ROM) Resource bank: Writing (page 204 ) Practice File Writing (pages 6–7 ) Case study commentary (DVD-ROM) Vocabulary Trainer (online) Test Master: Unit test Text bank (pages 114–117 )
Listening: Successful brands A brands specialist talks about the function of brands and work he has done to help develop a particular brand. Reading: Building luxury brands Students read an article about Dior and its plans for moving into new markets. Language review: Present simple and present continuous Students look at the differences between these two tenses.
Skills: Taking part in meetings Students listen to a meeting where there is a difference of opinion and learn key language for participating in meetings.
Case study: Hudson Corporation A US company is facing a strategic choice for its marketing in Europe. Students discuss the alternatives and make a recommendation.
Lesson 4 Each case study is about 1 1 / 2 to 2 hours.
For a fast route through the unit focusing mainly on speaking skills, just use the underlined sections. For one-to-one situations, most parts of the unit lend themselves, with minimal adaptation, to use with individual students. Where this is not the case, alternative procedures are given.
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