Start by building a Robust Strategy
Understand demand trends- pace vs STLY or vs. similar period CY.
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Impact of Strategy by Segment
Build in impact of your strategy.
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Demand Trends
Look at and forecast special events separately.
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Special Events & Market trends
• Forecast by segment by day – do not just forecast the segment for the month overall.
Detailed Day by day forecast
Focus on the BIG 3 segments – get these right.
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Focus of Big 3 Segments
• Implement sell strategy by segment.
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