Forecast to Optimum Profitability
Forecasting is critical step for strategy and planning.
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• It is a team exercise, but with clearly defined ownership.
• Hope for the Best but plan for the Worst, keep your scenario’s ready.
• Forecast EBITDA for at least rolling three months, to enable high value decision making.
Focus on profitability not volume.
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• In present business environment for planning and forecasting market and comp set information is critical.
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