IT'S TIME TO SHOP SMART Hands up if you love shopping…Great — me too! But it’s time to seriously consider our shopping habits. Now, more than ever, browsing and buying with a conscience should be (and will be) at the forefront of our minds. Forget wearing something just once — it’s about squeezing every bit of wearability from a garment by re-styling, re-wearing and, eventually, recycling those pieces we’ve loved living in. It’s about finding those brands who care about their products, who make conscious decisions to embrace sustainable materials, ethical practices and responsible manufacturing, and who are trying to make a difference with their values. Look to bloobloom , for example, the eyewear label whose #pairforpair initiative is providing glasses to those who need them the most. Or to fashion label RÆBURN , who's creating clothes (and great-looking clothes at that) made from 100% recycled materials. Quite frankly, if a brand isn’t already doing something to combat the effects of the fashion industry on the world, then it simply isn’t good enough. Enter Carnaby. The brains behind one of the most visited shopping destinations have been busy curating a retail experience built around stores with a conscience — those with charity and sustainability at the centre of their beliefs. And so, to get you in the mood for a little bit of responsible retail therapy, here are our top picks from just some of Carnaby's brands so we can shop (consciously, of course) to our heart's content. Rejoice!
IKKS Paris Is there anything more chic than a sailor stripe swimsuit? Well, actually, yes — one that’s made from recycled marine plastic. The IKKS Paris Free The Sea collection supports The Sea Cleaners, an organisation taking a stand and fighting against the plastic pollution of our oceans.
Timberland Timberland isn't just about those classic tan leather worker boots (we all know the ones). These Shandals (yes, that's a shoe-sandal hybrid) are perfect for hiking, running and gentle strolling. What's more, they’re made from ReBOTL™ recycled fabric, which is at least 50% recycled plastic, and GreenStride™ soles made of 75% renewable materials.
Julia Harvey Fashion Editor & Writer
20 Carnaby.co.uk
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