Carnaby_Mag_Issue_08

Timberland 5–7 Carnaby Street

Fred Perry 12 Newburgh Street

Fred Perry works closely with the Amy Winehouse Foundation, which helps to prevent the effects of drug and alcohol misuse on young people.

The Carnaby Street brand aims to plant 50 million trees by 2025, and focuses on what it calls 'eco-innovation’. The Timberloop is one such concept, with shoes designed to be disassembled and individually recycled at the end of their life. Meanwhile, items in the Earthkeepers range are made from at least 50% recycled materials. Beyond this, Timberland claims to be committed to supporting black entrepreneurs and building a more inclusive workforce.

Paul Smith 46–48 Beak Street

Calling all aspiring designers, chefs or publishers with a creative and entrepreneurial spirit! The Paul Smith Foundation gives emerging creatives the chance to have first-hand guidance and inspiration to take things to the next level. Ask in store to apply. Replay 11–12 Carnaby Street To give materials a second life, Replay uses a blend of reused cotton and recycled polyester in its double-green Hyperflex Re-Used denim. Cotton fibres lost from the original spinning process are included in a new production cycle, creating regenerated CCS-certified cotton. PLUS the polyester used in this denim is created from recycled plastic bottles. An amazing initiative!

Lazy Oaf 2 Ganton Street

The 'Oafest' behind this independent streetwear brand lays out a series of promises around ethics and responsibility. These include donating to whale and dolphin conservation schemes, working hard to recycle unsold or faulty products and, more recently, using compostable sugar cane packaging for online deliveries.

Dr. Martens 48 Carnaby Street

The brand designs its boots to last for years and has committed to sending zero waste to landfill across the full value chain by 2028, with 100% of packaging to be made from recycled or other sustainably sourced materials. Finally, the Dr. Martens Foundation is an independent UK registered charity which supports causes for social justice.

HYPE. 5–7 Foubert's Place

The HYPE. flagship store in Carnaby offers a lifestyle brand experience with an extensive range of activewear. HYPE. plants 2 trees for every order — 200,000 to date.

The North Face 8 Carnaby Street

RÆBURN 2 Marshall Street

The North Face Renewed scheme works to repair, refurbish and clean garments, making them as good as new and ready for fresh adventures. The brand has been crafting quality outdoor clothing, bags and shoes for more than 50 years.

RÆBURN is on a mission to change the world through responsible design, which means recyclable and biodegradable packaging, 100% certified organic cotton from Portugal, and — most impressive of all free lifetime repairs.

23 Carnaby.co.uk

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