TPA Arlington 2022 Workbook





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There are many planning processes. The hierarchy is presented here and how they inform each other.

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Strategic plans provide purpose and direction for accomplishing the firm’s goals in the mid-long term horizon. It focuses on values and aspirations.
Business Plans are about the details of how the strategy is executed. How will you accomplish what you set out to do in the coming year?
The marketing/BD plan is one component of the business plan.

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Strategy is a set of goal directed actions a firm takes to gain and sustain a competitive advantage.

A competitive advantage is

 relative, never absolute. It defines the best way for a firm to create value for its stakeholders, both internal and external.


  
 




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