TAP INTO A SUCCESSFUL CEO’S MIND How ‘The Outsiders’ Provides an Unconventional Road Map
What if you could harness the knowledge and skill possessed by some of the world’s top CEOs — specifically eight of them? With investment expert and author William N. Thorndike Jr.’s “The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success,” you can.
Thorndike examines the successes of various business leaders, like pet food company Ralston Purina’s CEO or Berkshire Hathaway’s top leader, to discover what makes these companies so successful, even as they quietly grow. Through his storytelling and deep-dive into the mindsets of these CEOs, Thorndike offers readers various perspectives on a different way to amass success. Thorndike also illuminates how many of these top business minds were quietly outpacing their loud, celebrity-like counterparts. For example, frugality is a major component of their success, while most others view a singular metric as the biggest determining factor in their company’s long-term success. Together, many of these top CEOs often value the human elements of their business, attributing the people they have working for them as one of the most important parts of their company growth.
As you read through the various lessons and experiences of these CEOs, you find models emerging. Some of the tactics may work for you, while others prove that unconventional methods were never out of the box to begin with. All told, Thorndike’s “The Outsiders” is a reminder that sometimes the quiet ones make the most progress. You can learn more about Thorndike’s book at Goodreads.com, or you can find it on Amazon.com or your favorite bookstore.
After years of analyzing investments and the companies behind meteoric climbs on Wall Street, Thorndike has compiled stories, lessons, and tactics used by eight CEOs whose methods and beliefs don’t mirror those of other leaders — unconventional leaders like Virgin Group
Founder Richard Branson or SpaceX and Tesla CEO Elon Musk, whose companies’ growth speaks volumes for their methodology.
Pumpkin Muffins GG Gretchen’s Kitchen (My Mom’s Secret Recipes)
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Ingredients 4 eggs
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2 3/4 cups flour 2 tsp baking soda
2 cups granulated sugar 3/4 cup Miracle Whip spread 1 can (14 oz) pumpkin 1 cup pecans, chopped (optional)
1/2 tsp salt
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1/2 tsp ground cinnamon
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Directions 1. Heat oven to 400 F. In a medium bowl, beat eggs and sugar on medium speed until well blended. Stir in Miracle Whip, pumpkin, and optional pecans and mix well. 2. In a separate bowl, mix together flour, baking soda, salt, and cinnamon. Stir flour mixture into pumpkin mixture. Beat 2 minutes on medium. 3. Spoon batter into greased or lined muffin pan, filling each cup half full. 4. Bake for 15–20 minutes or until toothpick inserted into center comes out clean.
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“And without faith, it is impossible to please Him, for whoever would draw near to God must believe that He exists and that He rewards those
who seek Him.” – Hebrews 11:6
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