DISRUPTIVE INNOVATION Building a sustainable, impactful organization is complex. Enterprises that stagnate are lethargic and do not remain relevant for long. Here at First Liberty, we spend considerable time creating a culture of innovation – in fact, it is one of our core values. Ideas are commonplace, but fewer people can create something truly novel, with buzz, that provokes action in newer and bolder ways. That is what disrup- tive innovation is all about. It’s not just something new at the margin, like changing the color of a cereal box. The iPhone was disruptive. The high-speed microprocessor or statin drugs, or the Model T, are further examples. How long since you shopped at Woolworth’s, Montgomery Ward or Blockbusters? They were huge organizations that forgot the importance of disruptive innovation. Disruption occurs when no one is “doing it that way”, and then someone tries it. Like venture capital initiatives, most disruptive innovations will fail. But, what about that one-out-of-ten “rocket ship of an idea” that really flies? So, a question for us is: how to apply disruption to the fight for religious liberty? Business strategists have tried for years to define disruptive innovation. For us, it means delivering our value proposition in overpowering ways - to leverage our competitive advantage over adversary groups. Like special forces operators, we must be flexible, proactive, and forceful at the point of impact. Therefore, it is essential that we disrupt the religious liberty battlefield with creative uses of technology, surprise and the powerful use of the human mind. Our volunteer attorney model was certainly disruptive when we introduced it over a decade ago. Currently we are using “free-braining’ techniques to evince newer perspectives and approaches. Such as, how do we convene millions and millions more Americans around the idea of religious liberty, and educate them
in gripping, motivating ways to stymy those who would deny religious rights? Artificial intelligence has enormous potential, for good and for bad. We are exploring ways to harness these algorithms to aid in case discovery, educational outreach, and in the use of social and other media. Disruptive innovation must be integral to the way we do business. In sum, we must employ disruptive innovation in our efforts to be First in the Fight, and win.
David K. Holmes Executive Vice President Chief Operating & Financial Officer
Why We Win: Our Volunteer Network Attorneys
Paul Clement
Paul Clement is one of America’s top litigators. In addition to decades in private practice, Clement served as U.S. Solicitor General. He’s among a handful of lawyers with 100+ arguments at the U.S. Supreme Court.
Allyson Ho
Allyson Ho is a partner at Gibson, Dunn & Crutcher. She has argued multiple times before the U.S. Supreme Court and presented over 90 oral arguments in federal and state courts nationwide.
Aaron Streett
Aaron Streett is a partner at Baker Botts. He is an experienced U.S. Supreme Court and appellate court litigator, with nearly 40 arguments between the 5th and D.C. Circuits alone.
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