Dallas HR Association Management Association, Inc. shares the year in review with a recap of the Chapter's education and networking events, kudos to our board members and volunteers and overviews of products and services available to our members.
DallasHR 2023 Sales and Advertising Guide 1
Meet Our Chapter . . . . . . . . . . . . 3 Meet Our Sponsors ............4 Strategic Sponsorships . . . . . . . . . .5 Website Advertising . . . . . . . . . . .7 New and Traditional Advertising ......8 Email Marketing . . . . . . . . . . . . . 9 Education Events . . . . . . . . . . . . .10 Education Event Add-Ons .........11 Specialized Education ..........12 Networking Events . . . . . . . . . . . .14 Executives . . . . . . . . . . . . . . . .15 Sponsor Benefits . . . . . . . . . . . . .16 Specifications . . . . . . . . . . . . . . 17 Contact Us . . . . . . . . . . . . . . . .18 CONTENTS
REACH THE BEST HR PROFESSIONALS IN TEXAS DallasHR, is the 3rd largest SHRM Affiliate Chapter in the nation! With an audience of nearly 2,000 engaged chapter members and an overall reach of more than 6,000 other HR professionals, your sales pipeline is guaranteed to grow.
The HR marketplace is crowded. Partnering with DallasHR makes it easy and affordable to connect your company’s products and services with decision makers from compa- nies with less than 100 to more than 5,000 employees. Simplify your marketing efforts. Choose print or digital advertising, in-person education, or executive centric offerings and get in front of the best HR professionals in Texas!
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MEET OUR CHAPTER
MEMBERSHIP BY YEAR
DallasHR members represent more than 1,300 employers in Dallas and Collin Counties. Here are just a few…
1,835
2021
2,165
2020
2,287
2019
MEMBERS HR EXPERIENCE 53% 28% 11%
4% 4%
11% Generalist
53% Supervisory
28% Leadership
4% 4% Specialist Other
Supervisory
Leadership
Generalist
Specialist Other
MEMBERS POSITIONS
53%
27% 20% Mid-Career 27% 20%
53% Seasoned
Entry-Level Less than 3 years Entry-Level Less than 3 years
Mid-Career
Seasoned
COMPANY SIZE by number of employees
38% 22% 100-499 1,000- 4,999
14% 500- 999
18% 1-99
8%
5,000+
DallasHR 2023 Sales and Advertising Guide 3
MEET OUR SPONSORS
SPONSORS
Spending your marketing dollars with DallasHR makes good sense. Strengthen your brand with twelve-month strategic opportunities or pick individual sponsorships you can own yourself or share with another company. Check out the opportunities starting as low as $750 guaranteed to make a splash.
Imagine having access to your future customer base. These sponsors and advertisers have turned imagination into reality partnering with DallasHR. YOUR LOGO SHOULD BE HERE.
4 DallasHR 2023 Sales and Advertising Guide
STRATEGIC SPONSORSHIPS
Take a strategic approach with your marketing dollars. Whether you have a single goal like a new product roll out, or plans to launch a yearlong campaign, our customizable 12-month plans will have a big impact on your bottom line. Choose the level to best suit your marketing goals.
2022 STRATEGIC PARTNERS:
$12,000
PARTNER
$5,000
SUPPORTER
Partner level sponsors receive maximum exposure and customization by selecting six different touch points. This high visibility sponsorship provides great brand exposure and offers an excellent way to engage with our members throughout the year.
Supporter level sponsors receive significant exposure and customization by selecting three different touch points. Customize your coverage and start building brand recognition with our loyal members.
$3,500
CONTRIBUTOR
$7,000
INVESTOR
Investor level sponsors receive substantial exposure and customization by selecting four different touch points. Maximize your brand with your custom plan and start connecting with our members.
Contributor level sponsors receive considerable ex- posure and customization by selecting two different touch points. Excellent for a lead generating cam- paign or similar, your message is sure to attract the attention of our members.
DallasHR 2023 Sales and Advertising Guide 5
Customizable 12-Month Marketing Plans
CONTRIBUTOR PICK TWO (2) $3,500 INVESTMENT
INVESTOR PICK FOUR (4) $7,000 INVESTMENT
SUPPORTER PICK THREE (3) $5,000 INVESTMENT
PARTNER PICK SIX (6) $12,000 INVESTMENT
a a a a a a a a a a a a a a a a
Linked logo on newsletter footer
Linked logo on the dallashr.org home page
Logo recognition on event “walk-in” slides and in the DallasHR training room
Social media welcome when contract begins
Pick Your Touch Points
Pick 6
Pick 4
Pick 3
Pick 2
DallasHR Blog Post
Newsletter Advertisement
Member email sent on your behalf
One Round Table discipline for 12 months
One-time use of member mailing list labels
One Education Event
Website Advertisement (run of site)
One Networking Event
Education Event Marketing Table
6 DallasHR 2023 Sales and Advertising Guide
WEBSITE ADVERTISING
Website Advertising
Businesses worldwide spend more than 2 billion on digital advertising each year. The impressive return on investment (ROI) generated by digital ads.
Website Sponsor Supporting Level Strategic Partner $5,000
Run of site ad placement. Rates are for consecutive months only. Limited ad space available.
This exclusive 12-month opportunity includes your advertise- ment prominently displayed on the dallashr.org home page. With unlimited opportunities to refresh your ad, the website becomes another sales arm to bolster your pipeline.
3 MONTHS MEMBERS $690 /$765 6 MONTHS MEMBERS $1,296 /$1,440 12 MONTHS MEMBERS $2,430 /$2,700
Sponsor designs advertisements to specification. *See page 8 for your Supporting level benefits.
Currently SOLD to Frontline Source Group (Available 6/30/2023)
DallasHR 2023 Sales and Advertising Guide 7
NEW & TRADITIONAL ADVERTISING
Guest Blogger $2,000
MEMBERS $1,200 /$1,300 Mailing List Rental
Blogging provides a unique way to connect your brand with potential customers. Use our curated pre-written copy or provide your own content for the DallasHR Chapter Blog . Content is available for 12 months with additional archiving by topic for up to two years; provided the content remains relevant.
Traditional mail is back in vogue. Send your memorable mailer directly to DallasHR members. Name, title, company name and mailing address are provided to your preferred mailing house or receive pre-printed mailing labels for one-time use.
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EMAIL MARKETING
Drive sales and reach your target audience. Email advertising creates powerful opportunities to tell brand stories to a targeted audience in a personal way.
Newsletter Advertisement
Member Email $1,300 MEMBERS/ $1,500
The Bulletin , the chapter’s bi-monthly newsletter keeps our members and other HR professional sub- scribers apprised of chapter events and information. More than 6,800 professionals on average receive the newsletter with average open rates of 18% and growing.
Choose the entire member database or a targeted audience for your custom email. Designed by you and deployed by DallasHR share the latest product update or conduct a poll for more intelli- gence from our members, the choice is yours. Sponsor designs HTML email according to specification. Distribution dates are available throughout the year.
3 MONTHS MEMBERS $1,080 /$1,200 6 MONTHS MEMBERS $1,890 /$2,100 12 MONTHS MEMBERS $3,240 /$3,600
DallasHR 2023 Sales and Advertising Guide 9
EDUCATION EVENTS
Connect your brand with education that resonates the most. DallasHR provides easy access to in-person and virtual education events. Audiences range from 80 to 125+ HR professionals for in-person events.
EVENTS DATES
EXCLUSIVE OPPORTUNITY Education Event $1,500
January 10 - SOLD February 15 - SOLD April 11 June 14 July 27 - SOLD August 15 September 13 - SOLD November 14
Become the exclusive Education Event sponsor for a 2023 Education Event. Education events are located throughout the Metroplex and include lunch and the keynote speaker presentation eligible for recertifica- tion credits. We handle the details so you can network pre-event.
10 DallasHR 2023 Sales and Advertising Guide
EDUCATION EVENT ADD-ONS
Marketing Table $300 MEMBERS/ $500
Speaker Appreciation Gifts Speakers typically donate their time to the DallasHR Chapter. Recognize them with a special “speaker-related” giveaway. Your logo appears with the DallasHR logo, gifts are wrapped on your behalf, and you can add a business card or piece of collat- eral in the package. Speaker gifts are valued at no less than $30 each, will be chosen by DallasHR and approved by sponsor. Item includes your logo and the DallasHR logo.
Promote a new product or bring awareness to an existing service. Purchase a marketing table and connect with attendees pre-event and during networking breaks. Tables are in high traffic registration/networking area(s) throughout the duration of the event.
DallasHR 2023 Sales and Advertising Guide 11
SPECIALIZED EDUCATION
Job-Link Meetings $200 PER MEETING
Round Table Meetings $2,100
Link your brand with Career Success! Job-Link is a free resource for HR professionals at any level in their career and discipline, who are seeking full-time HR employment or who are currently in transition. Meetings feature a variety of topics to help with a job search and offers networking opportunities, job leads, and overall support. Traditionally, more than 25 job seekers attend the events. Coffee and pastries are provided on your behalf.
HR professionals who work in specialized HR disciplines attend Round Table meetings to learn and share ideas with others who are focused in the same disciplines. (Lunch is provided on your behalf). Round Table Meeting Topics: • Benefits and Compensation • Employee Engagement • HR Department of one • Organizational Development • Talent Acquisition
12 DallasHR 2023 Sales and Advertising Guide
SPECIALIZED EDUCATION
Leadership Development Seminar “Be a Change Gamer by Changing Your Game” $1,500 Leading organizations whose management and team members work together to navigate change are poised to stay ahead of their competition. A team is the company’s most important asset for change management. Share your support for change manage- ment and sponsor this half-day event. The seminar is led by Tyra Bremer, Director Business Development & Executive Consultant from Stewart Leadership
Employee Engagement Seminar “Bean Bag Chairs and Pizza: An Exploration of Employee Engagement” $1,500 Sponsor the employee engagement half-day seminar. Connect your brand with a top-notch event designed to help with the complicated road to building an engaging company culture. The seminar is led by Darren Ford, Professional Speaker. (Session date still to be determined)
DallasHR 2023 Sales and Advertising Guide 13
NETWORKING EVENTS
Door Prize Palooza $500 (5 available)
Networking Events $2,500 or in-kind trade
This fun event is one of the largest networking events of the year. HR Professionals learn about DallasHR committees and more about the organization at this event. Door Prize Palooza allows five companies to sponsor the event and participate in the door prize drawing. Sponsor provides door prize valued at $100+. The prize cannot be a product or service offered by the company. Prizes must be secured before August 15, 2023.
Held at popular restaurants and venues throughout Dallas and Collin Counties, Networking Events are a fun and casual way to strengthen business connections with area HR professionals. Attendance ranges from 75 to 100 guests depending on the attraction of the venue. Co-Sponsorship Option! Split the cost of sponsoring a Networking Event. Find a partner company to sponsor one portion of this event with you. $1,500 for each company to be the Drink Sponsor or Food Sponsor. Venues will be sourced based on audience size the sponsor pays for. Attendance numbers are not guaranteed.
DATE: October 5, 2023
Virtual HR Coffee Talk Three (3) consecutive Coffee Talk events. $900 You choose a topic for this popular monthly virtual networking event. Only open to HR practitioners your representatives par- ticipate in virtual meeting rooms and your brand connects with good conversation and peer led solutions.
NETWORKING DATES January 19 - SOLD February 23 - SOLD March 23 April 20 - SOLD May 11 May 25 - SOLD July 20 and 27 - SOLD August 10 August 24 - SOLD September 21 - SOLD November 9 - SOLD November 30
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CONNECTING WITH EXECUTIVES
A few company participants:
Executive Breakfast Series $4,000 HR VPs and above meet quarterly for education, to share challenges and best practices with their peers. This invitation-only event is scheduled outside or work hours to accommodate busy schedules.
Executive Networking Series $3,000 HR VPs and above come together for networking and col- laboration in a casual environment. This invitation-only event is scheduled outside or work hours to accommodate busy schedules.
Networking Dates: April 13 August 31
Networking Dates: February 28 June 20 November 7
DallasHR 2023 Sales and Advertising Guide 15
SPONSOR BENEFITS
Executive Series
Education Events
Job-Link Meetings
Round Table Meetings
Networking Events
BENEFITS INCLUDED WITH SPONSORSHIP
Seminars
2 Minutes Coffee Talk ONLY
3 Minutes
Podium or Screen Time
2 Minutes
3 Minutes
X
X
Verbal Recognition by the Facilitator
Door Prize Palooza only
Complimentary Tickets to Event
2 Tickets
2 Tickets
2 Tickets
2 Tickets
2 Tickets
2 Tickets
X X
X X
X X
X X
X X
X X
Recognition in at least one Newsletter
Linked Logo on Sponsored Event Webpage
Linked Logo on all pre-event invitations, registered guest emails and post-event surveys
X
X
X
X
X
X
Collateral or Give Away (Sponsor provides literature with DallasHR approval)
X
X
X
X
X
X
X
X
X
X
X
Logo on Welcome Signage
X X
X X
X X
Marketing Table
X
X
Recognition in Social Media
First Right of Renewal (When confirmed by December 1 of the sponsored year)
X
X
X
16 DallasHR 2023 Sales and Advertising Guide
SPECIFICATIONS
All logos should be sent in the following formats: High resolution JPG and PNG full color and transparent. Send all materials to Tim Gunn, Director of Membership at tim@dallashr.org
MEDIUM
SPECIFICATIONS
FORMAT
Provide a Subject Line Basic HTML document structure Maximum width is 650 pixels Link tracking is automatic except mailto: links Image URLs require a full path, including “http://” and domain name Final email must be approved by DallasHR.
72 dpi/GIF, JPG, third party tags. File size: 50k max .zip files not accepted
Member Email
Website Advertisement Website Sponsor Only
300 w x 300 h (pixels) Animation is not allowed
72 dpi/GIF, JPG, third party tags
Website Advertisement Run of Site
210 w x 195 h (pixels). Animation is not allowed
72 dpi/GIF, JPG, third party tags
Newsletter Advertisement
150 w x 250 h (pixels) Animation is allowed
72 dpi/GIF, JPG, third party tags
Lateral view on high gloss paper. Logo in JPG, PNG & transparent background
8” x 10 3/4” Full color logo preferred
Training Room Wall Frame
All blogs must be approved by DallasHR, one guest blog per month. Your blog will include a “Sponsored Blog” digital badge. DallasHR will own your content and it must not be posted or used on other blogs. Sales content is not allowed nor are link outs to suspicious websites.
Guest Blog
No less than 1,000 words or more than 2,000. Ask for Blog posting documentation.
DallasHR 2023 Sales and Advertising Guide 17
DallasHR is the local choice for HR professionals in the Dallas Metroplex. The Chapter provides innovative education, important business exchanges and networking opportunities designed to advance the value of HR. DallasHR is the 3rd largest SHRM Affiliate Chapter in the nation and proudly powers The HRSouthwest Conference; one of the largest human resources events in the country.
CONTACT US
Timothy A. Gunn Director of Membership DallasHR 5001 LBJ Freeway, Suite 800 Dallas, TX 75244
Jimmy Taylor Executive Director DallasHR • HRSouthwest Conference 5001 LBJ Freeway, Suite 800 Dallas, TX 75244
469.283.6969 tim@dallashr.org
469.283.6963 jimmy@dallashr.org
DallasHR has the right to deny or cancel a contract which would have a negative impact on the annual goals or services provided by chapter. All organizations should fully disclose their business intent concerning the opportunities within this guide.
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