rosconn strategic land | advertising feature
rosconn wins in the land stakes R osconn Strategic Land strives to be the very best in every area of its business – just like Cheltenham Racecourse. The business, based in Stratford-upon- Avon, Warwickshire, was set-up by managing director and lifelong jumps racing fan Dan O’Donnell. b u s i n e s s m a n a n d j u m p s r a c i n g fa n d a n o ’ d o n n e l l e n j o y s b r i n g i n g f r i e n d s , fa m i ly a n d c l i e n t s t o e n j o y a d a y ’ s r a c i n g a n d t h e c h e lt e n h a m c l u b e x p e r i e n c e
Managing director and lifelong jumps racing fan Dan O’Donnell
the ‘dark horses’ we are following each season.” The Rosconn Group, which owns Rosconn Strategic Land, began its three- year Cheltenham Club full membership a year ago and Dan is enjoying bringing along friends, family, colleagues and clients to experience hospitality on the top floor of The Princess Royal Stand. Dan’s wife, Tracey, and daughters Casey Sophia and Amy Ella are racing enthusiasts and always enjoy the Cheltenham Club experience. D an said: “It is proving to be a great investment, which was made thanks to Mark Pearce of Cheltenham Racecourse. In terms of hospitality, I would defy anyone not to love a day’s entertainment at the Cheltenham Club. “There is something special about the place. The balcony which curves all the way round the stand means we have a spectacular view to watch the racing and the attention to detail of the staff and management – particularly Kayleigh – is exceptional because they understand their discerning clientele. “You don’t have to leave the area because there is a Tote and breakout zones to relax with your guests, so there is plenty of opportunity to entertain. For a business like ours, it is ideal for bringing like-minded folk to enjoy a day at the races. It is an incredible experience.” Just as Cheltenham Racecourse has grown over the past few years, Rosconn Strategic Land is planning its own expansion. Dan added: “We are currently working on a five-year growth plan whereby we are targeting a quadrupling of turnover and doubling of the team. Make no mistake the profit is more important than the turnover but we all need an action plan. “We have no ambition to sell the business – we are creating a legacy business and are constantly looking for bright, inspiring, motivated people to join our team.”
The privately-owned land promotion company obtains planning permission for residential-led developments and then helps the landowner find the right purchaser to ensure maximum return. The company’s seven-strong team works with each landowner every step of the way to deliver best value on each plot of land through its belief in utilising the best team both internally and externally on every transaction without exception. And it is this ethos and attention to detail which makes Rosconn Strategic Land ideal Cheltenham Club members, since that is our philosophy too. Dan’s love of jumps racing was inherited from his father Don whose groundworking business laid the foundations for the main viewing stand at Cheltenham. He said: “We simplify the process for the landowner and ensure they net the largest financial gain possible. “We have an exceptional team and our management structure, including operations director Nick Carr, has been together a long time which means the commercial chemistry works. “We like being underestimated and then delivering the goods – like a third favourite in the market at 8-1 in a championship race at The Festival that wins on the bridle while the short price favourites go out like a flame when popped the question turning for home. “A bit of a JP McManus horse that shocks the market – you’ve just got to admire it
“ I would defy anyone not to love a day’s entertainment at the Cheltenham Club
and you just can’t teach it. Currently, we have circa 3,000 plots in the planning system. “We invest the money and intellectual capacity to deliver planning permission on the land. At that juncture, we go out to the open market to ensure best value. “The difference between selling land the promotion route in contrast to the traditional option agreement is the method in which the price is determined. “All of a sudden, the price isn’t being determined by one party, it is being determined by the open marketing process that Rosconn Strategic Land and
the landowners’ advisers embark on. We share in the success because our goals are aligned with the landowner so we work as a team. At no point is it ‘them and us’. “A good indicator of this is when we dealt with two sisters – Shirley and Sandra – which was the first large land promotion we did. “They didn’t fully understand what it was worth or understand the process in detail and wanted someone to help them navigate the journey and to fund it for them. “Everyone says ‘you can trust me’ but you can trust Rosconn Strategic Land.
We invested considerable money and their land achieved planning permission for 150 houses and was sold to a PLC housebuilder. “They had always loved horse racing and said they were going to buy a horse which they did from Gigginstown Stud at auction called Savello which is now trained by Dan Skelton. “The horse has won at Kelso and been placed three times at Cheltenham including at the 2016 Festival. Shirley and Sandra love being involved in the sport, we are still great friends and talk of
jump online For more information, visit rosconngroup.com
Kalendar 5
4 Kalendar
Made with FlippingBook flipbook maker