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Things Can Always Be Worse
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Thinking About Selling Your Business in 2024?
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Reshaping Sales Conversations
MASTER THE ART OF CONVERSATION AND SALES
Have you ever encountered a salesperson who launched right into their spiel without talking to you first? If so, you know the importance of listening first. Not only do salespeople like this make you feel like a commodity, but it often leads to misaligned sales attempts. The secret lies in asking the right questions. Start by asking about their business. “Why” questions are particularly powerful. For instance, why are they launching a new product, or what prompted them to add staff? These questions show your interest in their business and give insight into their motivations and challenges. To ask meaningful questions, you must come prepared. Visit their website, read their “About” page, and familiarize yourself
with key staff members. This background information equips you to ask relevant questions and demonstrates your genuine interest in their business. Being a good conversationalist leaves a positive impression and makes you memorable. Through these interactions, you lay the foundation for relationships — and as we know, people do business with those they know and trust. How can your prospects know and trust you if you don’t take the time to know and trust them? The art of conversation in sales and life is about finding a balance between being informative and attentive. It’s about listening and understanding the prospect’s unique needs and goals. Embracing this will grow your sales and strengthen your
business relationships, turning them into long-term clients. Let’s step out of the traditional sales script and start listening. We can transform our sales tactics one conversation at a time.
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