SUCCESS STORY: BRETT TREMBLY
Brett Trembly is a business attorney fromMiami, Florida. If you’ve followed Spotlight Branding for some time, you’ve likely seen his name or even heard from him. That’s because Brett is one of our greatest success stories, and we want him to share his experience any chance he gets. When Brett first set out to build his firm in Miami, he was a true solo starting from scratch. He had no network, no resources, and was trying to do everything himself. He worked tirelessly to network and build a list of contacts to generate solid referral sources. When he started working with Spotlight Branding, Brett didn’t just sit back and wait around for things to happen — he kept pushing forward, networking and building his contact list. He then used his blogs, videos, social media, e-newsletter, and the website we created for him to create several touch points each month to remind business owners throughout the Miami area that Brett was out there and could help them.
Today, Trembly Law Firm is a major player in the Miami legal world. Their revenue has increased 50% each year. Their case value has quadrupled in the past three years, and their cost of acquisition has decreased by 50% over the last two years. Lastly, Brett has gone from a true solo operation to having eight associate attorneys and nine support staff members in his firm. This can be your firm’s reality, too!
WANT MORE REFERRALS AND BETTER CLIENTS? Visit SpotlightBranding.com/NL to schedule a call!
Don’t Write Off Clients Who Have Left THOSE RELATIONSHIPS ARE STILL VALUABLE!
TAKE CONTROL OF THE SITUATION. It’s up to you to build trust with your clients, fix mistakes when you make them, and offer competitive prices and customer service to prevent them from going to a competitor. You should always track the reasons for client departures to discover harmful trends that could be driving clients away; that way, you can correct them. MAKE A CLIENT DEPARTURE AMICABLE. When your product isn’t in your client’s budget anymore, or they’re no longer in need of your product, you can still make the departure amicable. • Don’t burn the bridge. Sometimes, messy departures (such as firing a client) are inevitable. In most cases, however, you should leave the door open and prepare to welcome them back, in case their situation changes. • Respect their decision to leave. Don’t make it hard for the client to leave. If they have a contract with you, follow the terms of the contract. A split where mutual respect is involved will make them more willing to return if they need your product or service again. A client’s departure is rarely the end of a relationship — in fact, it could just as easily be a new beginning.
We’ve all had clients ghost us. Without warning, they stop responding to calls and emails. Eventually, you learn the truth: They no longer need your services. It happens. But, in the wake of their departure, what can you do? WHY DO CLIENTS LEAVE? • Your product or service isn’t in the budget anymore. They’ve crunched the numbers, and there’s just no room. This reason is pretty common in the first quarter of the year when businesses are evaluating their books. • They no longer find your product or service valuable. Your client has determined they don’t get a good return on investment (ROI) from doing business with you. • They’ve moved on. It’s possible they’ve reached a point in their business where they no longer need your product or service. • Their trust in you has waned. Maybe you made a mistake. Maybe you never created a solid relationship with the client in the first place. • Your competition stole them away. If one of your competitors was offering a better deal — better price, better service, or better marketing — then maybe your client jumped ship.
More Referrals. Better Clients. Higher ROI.
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