Craft the Perfect Follow-Up Email
The (Not So) Secret Recipe
When it comes to securing leads, the follow-up email is hard to beat. One study found that a 12% response rate from two emails increases to 15%–16% with a third email. If you play your cards right, the success of your email marketing could, in large part, depend on your follow-up emails. So, how do you create ones that maximize positive responses from leads?
potential leads annoyed and unwilling to look into your business. According to several studies, the ideal number of follow-up emails is no less than three, but no more than seven. Time your follow-ups right. You don’t want to space your emails so far apart that leads forget about you, but you also don’t want to spam their email box so often that they get annoyed. A good rule of thumb is to wait at least 48 hours before sending a follow-up email after the initial email. After that, wait 2–4 days before sending another. Craft appealing content. This point is worth its own article, but briefly put, your follow- up email content is incredibly important. Create a subject line that will grab readers’ attention. Then, be polite, direct, friendly, and personable in each email. As you send out more follow-ups, become more specific about the deal you’re offering and make it more enticing. Above all, you should constantly tweak your follow-up content and overall strategy as you gain new information. As you continue to create follow-up emails, you’ll learn what works best.
Know your goals. You should have a clear idea of what you want to accomplish with your email campaign. Which metrics are most important to you? The number of times recipients open your follow-up email? That they click a link in the text? That they reply? Maybe tracking total conversions resulting from follow- up emails is important to you. Whatever the case, knowing your goals is a good first step.
Find the ideal number of follow-ups. Obviously, not following up at all is a recipe for abandoning several potential leads. However, sending too many follow-ups can leave
This Prank Went Up in Smoke
Most April Fools’ Day jokes are harmless. Making caramel onions (instead of apples) for your family or setting a spider next to your coworkers’ mouse is sure to elicit a few laughs from everyone watching, and only egos are hurt. It’s when the jokes end in ambulance rides, hospital visits, and lawsuits that the situation is no longer a laughing matter.
fact, the court found that the company cannot be held liable for “frolicsome but reckless conduct” that occurs between employees during employment. In other words, an employer is not responsible for your injuries if one employee sets you on fire during the course of a prank that isn’t related to your work. However, that doesn’t eliminate the employer’s responsibility should a coworker injure you. Every situation and interpretation of that moment is different. So, if a coworker injures you while doing work-related tasks, your employer is likely going to be liable. They may also be the responsible party if, during the course of your employment, they tolerated
Furthermore, it can complicate who’s liable.
Take the case of Graham vs. Commercial Bodyworks Ltd . In 2015, two employees of Commercial Bodyworks were having some fun when their joke went up in flames — literally. One of the employees set their coworker
on fire using a cigarette lighter and a flammable liquid. The person set on fire sustained serious injuries as a result and rightfully sought compensation for their medical bills and pain. However, who was at fault wasn’t clear. The plaintiff sued their employer, Commercial Bodyworks Ltd., for workers’ compensation, claiming that since their injuries occurred on the company’s property, the business was liable. However, the court of appeals didn’t agree. In
or encouraged reckless behavior that could have resulted in an injury. Your employer cannot condone dangerous behavior in one instance and shrug off responsibility later. The interpretation by the courts can be vague, but the lesson here is simple: You have a right to compensation when you’re injured, but perhaps it’s best if you keep your workplace pranks to a minimum
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and stay away from fire.
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