ISOWA Celebrates 100th Anniversary With Adventure, Rebrand, New Logo BY HIDEYUKI ISOWA
Thanks to your continuous and warm support, ISOWA is celebrating 100th year anniversary in 2020. I would like to extend my most sincere thanks
and share some of our company’s history. Since our founding, we have always strived to express our corporate identity, openly declaring who we are, what we are and what we want to be to the world. Today this is called “branding.” To establish the brand, consistency is essen- tial in good products, services, our corporate phi- losophy and action policy. Furthermore, it should be obvious for all customers, sub-contractors and
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Hideyuki Isowa
employees through characters, words, visuals and designs. With ISOWA’s traditions of diligence, faithfulness and persistent devel- opment, which were inherited from our seniors, our corporate philosophy and action policies -- our brand -- have been understood and shared with the ISOWA people. As more of them brought these ideals into action, a better and more fertile corporate culture has been cultivated. The most important factors for a brand, of course, are good products and good services. Regardless of how admirable a corporate philosophy or culture we have, we cannot be a great brand if our products and ser- vices don’t reach the highest level. We are confident that we have been keeping our consistency in our corporate philosophy, action policies, statements and sending messages internally and externally. This is one of the great factors of our success during ISOWA’s corporate culture revolu- tion. I believe this has been reflected in the evolution of our brand and our logo, which we have changed to clebrate our 100th anniversary. The history of ISOWA’s logo began a century ago with the founding of
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Minoda Iron Works. Ancestors of the ISOWA fam- ily were shipbuilders on Shima peninsula, where they have a legend that gods on a log were cast up on the shore at Shima and since then, ship- building has been prosperous there. Considering the family name of Isowa is derived from “ship/ wheel of seashore,” it might be fate that our first logo was that of a treasure ship.
After World War II in 1946, the company name was changed to ISOWA Industry. At that time the logo was a treasure ship with “IS mark” designed like a $ mark by Mr. Eichi Isowa, the second generation of the compa- ny, while he was under medical treatment for tuberculosis. The “IS mark”
remained until our 70th anni- versary, when the company name was changed from Iso- wa Industry to ISOWA Corpo- ration. We also changed the
corporate color to purplish blue from sky blue. The height of the logo was shortened a little, widened along the base, and the traditional “IS mark” was removed. At our 80th anniversary, we started our “corporate culture revolution.” Things started from one simple action policy: “Speed and Dialogue.” Thereafter, “Take the Initiative,” “Extend a Hand,” and “Brighten the Atmo- sphere” were added to the action policy.
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September 14, 2020
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