Isowa Celebrates (CONT’D FROM PAGE 12)
At our 90th anniversary, we set our concepts: “Bring results from corporate culture revolution in the midst of day-to-day operations” and “I Machine: human friendly and Kikai friendly.” In the development of machines with
these concepts, we built a strong reputation among our customers. The word spread this resulted in attention from new customers who were not interested in our products before. Now we are celebrating our 100th anniversary with a new logo that expresses our future direction visually. The metallic silver at the center shows our root in the Iron in- dustry, and our tradition and pride as a standing 100-year- old machine manufacturer of corrugators and finishing equipment. The blue at the bottom is what we call “ISOWA blue,” which expresses our corporate philosophy: “Creat- ing a company with the best corporate culture in the world that makes us and our families happy.” Originally, philoso- phy is not visually perceptible, but as it has been spread into all ISOWA employees, it shows its shape by their ac- tions, little by little. The blue graduation at the bottom re- flects this idea. The last color is red. Our philosophy is not providing new value or benefits to our customers if we let it just be a philosophical idea. To deliver our philosophy, huge energy is necessary and indispensable. We can never gain that energy by external enforcement. Red is newly introduced as an accent to express ISOWA people’s, who declared to bring our machines and our services to a premium level, with the main purpose of preventive maintenance and to “bring results from the corporate culture revolution in the midst of day-to-day operations.” Today our action policy is “Quickness and Interaction:” 1) Take the Initiative: Accepting challenges is the high- est of virtues. 2) Extend a hand: Nurturing mutual trust and communi- cation among people. 3) Brighten the atmosphere: Creating a frank and open working environment. Let’s continue to take one more step forward together and onward to another 100 years! Hideyuki Isowa is President of ISOWA Corporation in Aichi, Japan.
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