Consumers Push Back (CONT’D FROM PAGE 56)
Board Converting NEWS INTERNET DIRECTORY
tion, a global organization that promotes a circular econo- my to reduce consumption, waste and pollution by keep- ing products in use. The new program will reportedly help guide companies in designing reuse and recyclability into packaging. DS Smith recently marked its first successful year of collaboration with the Foundation, and in its sec- ond year will be working on a series of activities to fur- ther its circular economy agenda including innovation and circular design projects, training and development of its teams and engagement in its communities. The elimination of empty space in packaging, accord- ing to a survey of executives by Forbes Insights and DS Smith, can produce considerable benefits for businesses that ship goods, from scoring significant savings to gaining an advantage over its competition — all while reducing its environmental impact. About 60 percent of those surveyed estimate more than a quarter of their e-commerce packaging is empty space, from misshapen delivery boxes to partially filled in- ternational shipping containers. “Sustainability is at the core of every business decision we make, and the issue of wasted space has been a pain point for many years and a key reason we developed our Circular Design Principles,” said Mark Ushpol, Managing Director of Packaging at DS Smith. “We see design as one of the essential elements of the circular economy and look at packaging through the lens of imagining not only the impact of design on the end user, but also the impact that design has across all stakeholders, from creation of the product to its final destination,” Ushpol said. The five principles espoused by Circular Design Prin- ciples are: • Protect brands and products: Designers must ensure the packaging protects products and all the resources invested in them. Damaged products from poor pack- aging have an economic and environmental impact. • Use no more materials than necessary: Optimizing the use of packaging saves resources and reduces waste. • Design for supply cycle efficiency: Developing an end- to-end approach that considers every step of the way, including storage and warehouse optimization, cus- tomers’ factories, packaging lines and the layout of products within boxes for stacking in delivery vehicles. • Keep packaging materials in use: Quality, durability and recyclability are key to keeping packaging products and materials in use for as long as possible. This means maximizing the use of the fibers and recognizing the value beyond the primary function. Said Joe Iles, circular design program lead at Ellen MacArthur Foundation. “Considering the principles of the circular economy at the design stage can have a huge influence over how such items are produced, used, and what happens to them after use.” Greg Kishbaugh is Editor and Co-Publisher of Flexo Market News.
THE HAIRE GROUP www.hairegroup.com
Haire Group is the premier provider of new machinery for the corrugated industry. As the exclusive US & Canadian agent for one of the largest machinery manufacturers in the world, Haire Group is able to pair clients with the best machinery solutions for the best value to meet their spe- cific needs. As an operating partner of the US-based DFA Technical Support Center (a joint venture of Haire Group and Dong Fang), Haire Group delivers top-notch 24/7 pro- fessional, reliable service and support, maximizing quality and uptime. Additionally, Haire Group has been the indus- try’s #1 pre-owned machinery broker and plant equipment appraiser since 1976. HarperLove is the leading provider of specialty adhesives, performance additives, and wet-strength resins to corru- gated packaging manufacturers. With the largest and most experienced field service and technical support team posi- tioned throughout the U.S. and Latin America, HarperLove has a long-standing reputation for providing outstanding service and delivering demonstrable performance improve- ments. HarperLove’s renowned services include not only innovative product development and custom product for- mulation, but also machine and process assessments, ad- hesive formula adjustments, machine tuning, detailed ser- vice reporting, and more. HARPERLOVE www.HarperLove.com
KIWIPLAN www.kiwiplan.com
Kiwiplan - premier worldwide software provider of enter- prise-wide, fully automatic solutions specifically for the cor- rugating and packaging industries. Kiwiplan’s Total Solution delivers comprehensive, seamless real-time flow of infor- mation from sales order management to dynamic total plant scheduling and inventory control through shipping.
MAROTECH INC. www.marotech.com
Manufacturer of Marotape®, Marotape®Plus, Marotape® FPT and MaroString™; hot melt coated tapes and strings used for reinforcement and easy-open features for pack- aging. Marotech Inc. also manufactures state-of-the-art dispensing and tape placement equipments to optimize the productivity of applying hot melt coated tapes in pack- aging.
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September 14, 2020
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