SpotlightFebruary2020

MANAGING DIRECTOR Rod Gregg

CONTRIBUTING WRITERS Lee Ann Atwater

COMMUNICATIONS & ADMIN LEAD Calli Gregg

Janice Buckler Jenna Conter Jody Euloth Shannon Ferguson Calli Gregg Ceiledh Monk Dan Monk Christi Rideout

EDITORIAL DIRECTOR Lee Ann Atwater

PUBLISHER Spotlight on Business Media GRAPHIC DESIGN LEADS Matt Allen Matthew Erickson Aaron Jeffrey

RESEARCH TEAM LEADS Ashley Tanner

WEBSITE DESIGN LEAD Sean Bridge

spotlight on february

We also chat with husband and wife teamMatt and Georgia Atkins, owners and operators of Endeavour Brewing Company in St. Albert, Alberta, who “fell in love” with the idea of creating a community-oriented craft brewery after visiting a craft brewery in Houston, Texas. The couple explain how they connected with the comfortable and inviting environment that the Southern brewery provided, and how they wanted to bring that experience back to Alberta. In this issue, Richard Fyk talks about the challenges and rewards of opening a brewery in Edmonton, Alberta, and the support that they received from the craft brewing industry and beer enthusiasts alike. We also talked about the brand that Richard and his partners, Andrea and Parker Pysyk, are looking to create with S.Y.C. Brewing Company as they celebrate their first of many years in business. We also start a new segment, “in the spotlight,” this will spotlight business leaders to get a better understanding of the people behind successful brands all across North America. In this month’s issue we put the spotlight on Jody Euloth, Founder and CEO of The Mesh Media Network. We want to also thank all those involved in putting this issue together and we look forward to sharing more stories about successful businesses and the people behind making it all happen. Lee Ann Atwater , Editor

The North American craft brewing industry is showing no signs of slowing down any time soon as beer enthusiasts move from the cookie cutter one beer for everyone mega brewers to local and flavourful independent craft brewers. This movement sees customers moving from the bar scene to social houses and taprooms in search of the perfect pint to share with their friends and family. In this month’s issue of Spotlight on Business we put the light on a different kind of brewing happening in Alberta as we found out when we sat down with Kyle Shaughnessy and David Piotto, co-founders and owners of Nitro Bros Cold Brew for a little coffee talk about the brand, their ability to stand out in the segment and how they keep their entrepreneurial wheels turning. Our editorial team also had the privilege of talking with Neil Herbst, aka the Hop Father, about the industry and Alley Kat Brewing Company, which he and his wife Lavonne Herbst, aka the Hop Mother, owned and operated in Edmonton, Alberta until earlier this month when the brewery was sold. Neil and Lavonne are recognized as true pioneers in the craft brewing industry and share with us their experiences in building a brand of flavourful, high quality beers using local ingredients and the importance of keeping relevant in an ever changing and growing Albert Craft Brewing Industry.

P.O. Box 35007, Halifax, Nova Scotia, Canada B3M 0G3 P: 902 593 0533 E: info@spotlightbizmag.com spotlightonbusinessmagazine.com

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FEBRUARY 2020 • SPOTLIGHT ON BUSINESS MAGAZINE

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