why the resistance? Why is it that more focus isn’t being put on digital solutions when often times these solutions make life easier and make adver- tising more effective? Why can’t we merge tradi- tional advertising packages (seen in magazines, newspapers and rink boards or jersey logos) with technology that will give both the business owners and the sellers a better look into their returns and their customers. That is what FanSaves is all about. As we turn sponsorship on its head, bringing it into the digital age and allowing organizations and adver- tisers to give businesses a technological solution to engage more people, we are also proving that digital advertising doesn’t need to wipe out tradi- tional methods but instead compliment what was, with what will become. The overlap is not a hin- drance but instead allows for a broader audience to take part and experience advertising and spon- sorship in a whole new way.
The best example of this is the Spotlight on Business partnership with FanSaves. By becoming a FAN of Spotlight on FanSaves (an app that gives users discounts and deals from brands affiliat- ed with their favourite teams, organizations and media) you open your world up to experiencing deals from businesses across Canada while also learning more about their product or service in the actual magazine. The compliment is the key and activation and data are the goal. If you’re worried about bringing your business, your sponsorship or your advertising into the digital age, don’t fret, it’s already happening and the less you resist the more you will grow.
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SPOTLIGHT ON BUSINESS MAGAZINE • JANUARY 2020
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