february 03 SPOTLIGHT ON FEBRUARY 08 UPCOMING EVENTS – MARCH 2020 12 IN THE SPOTLIGHT Jody Euloth, Founder and CEO, The Mesh Media Network 14 SPOTLIGHT ON INDUSTRY 22 COLD LAKE BREWING & DISTILLING COMPANY Expanding after Three Short Years in Business 40 CONTRACTOR’S CORNER DIY or NOT 44 SPOTLIGHT ON BUSINESS ENDEAVOUR BREWING COMPANY ST. ALBERT CRAFT BREWERS INVITE YOU TO EXPERIENCE THE LOCAL CRAFT BEER REVOLUTION
46 WHAT’S NEW WITH FANSAVES Why Complimenting Traditional Advertising with Digital Tools is Key 54 PRINCE EDDY’S BREWING COMPANY Mahalo in the 60 SPOTLIGHT ON INNOVATION 68 BUSINESS SUCCESSION PLAN What does thenext decadehave in story for the family business? 70 SPOTLIGHT ON HEALTH & WELLNESS 72 HOLISTIC HEALTH Nutrients A to Z - Vitamin B9 (Folate or Folic Acid) 74 EXPANDING YOUR KNOWLEDGE Leaving English behind one step at a time
As the craft brewery market expands in Alberta, there is a growing trend for consumers to want to experience new flavours and “drink local.” Both born and raised in Alberta, husband and wife team Matt and Georgia Atkins “fell in love” with the idea of creating a community-oriented craft brewery in St. Albert, where they have lived for the last eleven years, after visiting a craft brewery in Houston, Texas. The couple connected with
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S.Y.C BREWING CO MAKING GREAT BEER FOR GREAT PEOPLE the comfortable and inviting environment that the Southern brewery provided, a space where people could connect through their collective appreciation of diverse beers. The owner of the craft brewery in Houston shared with them his story of how he carved out a market for a different type of beer drinking experi- ence in Houston, despite having to compete against the mega beer brewers in the U.S. beer market. Now we have the pleasure of sharing their story with you. Spotlight on Business sat down with Richard Fyk in Edmonton, Alberta to talk about the challenges and rewards of opening a brewery in Alberta, and the support that they received from the craft brewing industry and beer enthusiasts alike. We also talked about the brand that Richard and his partners, Andrea and Parker Pysyk, are looking to create with S.Y.C. Brewing Company as they get ready to celebrate their first of many years in business this January.
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FEBRUARY 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
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