the weekend, indulge in delicious flavours offered from the selection of rotating food vendors that occupy the outdoor kitchen, or engage in a wide variety of “shenanigans” with the tap room staff. Good times and laughs are guaranteed. Even though the brewery targets a youthful culture, it also pays respect to the rich history of the past. A 1959 Chevy is showcased outside the brewery, not ironic unintentional either that 1959 is the year of his father’s birth. Family and respect for the history of the community are so important to this entrepreneur. McKinney loves the reaction of old timers who visit and are excited by the car, as they “suddenly become the life of the party.” “suddenly become the life of the party.” Prince Eddy’s beer lineup includes four flagships – the C.R.E.A.M. Ale, Chin Dropper Blonde Ale, Milkshaka Stout and So Many Friends Session IPA. Each one has a crazy story behind its name, which you can check out on their website at prin- ceeddys.com. McKinney says, “We don’t take our- selves too seriously and don’t want our customers to either.” In addition to the four beers that are always in stock, the company also brews four to six seasonal beers. Always wanting to “push the envelope,” the brand keeps tweaking to keep their beers “fun and interesting.” “We don’t take ourselves too seriously and don’t want our customers to either.” In keeping with their commitment to being edgy and progressive, the company has collaborated with a local tattoo shop to create a “travelling flashcard” on their new delivery van. The delivery van displays a variety of tattoo designs inspired by the breweries culture. Fans can get any one of the wacky designs with a promise that they will receive $10 off the tattoo and when the client arrives at the brewery to show off their new tattoo, they will be rewarded with a free pint.
Even though the brewery has been very much a
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FEBRUARY 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
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