Spotlight on Business sat down with Kyle Shaugh- nessy and David Piotto, co-founder and owners of Nitro Bros Cold Brew for a little coffee talk to learn where the idea came from and how their cold-brew coffee infused with nitrogen creates a stout-like effect to coffee while offering a smooth, creamy texture along with a bold and rich taste with all the caffeine you want to stay energized
cold Calgary, did he even hear of cold brew coffee. But he got it in his head, and the head of his once University roommate, David Piotto, that they could make a business out of this brew. Side note: Cold brew is not iced coffee, as it was explained.
without added milk or sugar like with traditional coffee to off-site the bitterness making the cold- brew segment all the rage and what Kyle and David are doing to get their Nitro Bros Cold Brew brand to stand to out in the segment and keep the entrepre- neurial wheels turning. There’s nothing about early – or even mid to late - entrepreneur- ship that is akin to sipping it slowly. More often than not, be the results turn out for the better or worse, giant gulps usually have to be choked down. Case in point: the men of Nitro Bro Brewing Cold Brew. “We decided to book an event before we had any business plan on paper,” says Kyle Shaugh- nessy, half of the two bros of Nitro Bros. “There’s nothing like a deadline to mobilize a company.” “There’s nothing like a deadline to mobilize a company.”
“When we first starting this business, it was like we were talking a different language. It’s cold brew, not ice brew. It yields more caffeine and provides a smoother taste of coffee.” Why? Science, of course. With a hot cup of coffee, one can recall – some even dream – of the delight-
To understand the seat-of-their pants approach to business, one must take a moment to join Kyle on a trip to Columbia where, when visiting family and friends, had the chance to sample some of the best coffee on the planet. Only upon his return to
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FEBRUARY 2020 • SPOTLIGHT ON BUSINESS MAGAZINE
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