“Instead of hiring anyone else we did everything on our own. We truly grew it from the roots,” says David. “We realized we were trying to save money by doing it all ourselves, but we were then forced to learn everything. Any self-respecting business owner should be able to play any role from janitor to CEO and take pride in it.” “Instead of hiring anyone else we did everything on our own. We truly grew it from the roots,” However, though viewed through rose coloured glasses, that first beer show wasn’t without several valuable lessons. They knew they had a good product – line-ups and crowds cemented that
“Of course, not knowing how much work needed to be done after that show,” David admitted. “There was a constant flow of people in one area so a great chance to show off, but we had a false sense of what to expect.” “We had to find a different niche to move away from the bike.” A business can’t just be a product. There is more than enthusiasm that spreads the word and word- of-mouth needs legs. Grassroots and on a budget of skint, Dave and Kyle have, since day one, been the backbone of Nitro Bros. They did everything. From website development to physical set up of production. Zero outsourc- ing, all “sweat equity.”
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SPOTLIGHT ON BUSINESS MAGAZINE • JANUARY 2020
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