Generative AI Fraud
What is Generative AI? Imagine a powerful tool that can not only analyse data but also create entirely new content, including text, images, and even voice recordings. That’s what generative AI is. Unlike traditional AI which predicts based on existing data, generative AI uses complex algorithms to learn and then produce seemingly real and original content. Why is this a concern in the UK healthcare sector? Whilst generative AI holds great promise for advancements in drug discovery and personalised medicine, it also poses significant risks: Sophisticated phishing attacks : Fraudsters can use generative AI to create emails that mimic the writing style and tone of healthcare professionals or institutions, potentially tricking staff and patients into divulging sensitive information or clicking on malicious links. Voice spoofing (or voice cloning) : Generative AI is used to copy a person’s voice. These synthetic voices can be programmed to deliver specific phrases or even function as chatbots, making them a potent tool in the hands of fraudsters. For example, a seemingly genuine voicemail could be attached to a phishing email, supposedly from a doctor, family member, or other trusted individual. The emotional impact of hearing a familiar voice urging you to take action could significantly increase the scam’s success rate. Deepfakes of healthcare officials : Imagine a fake video of a doctor circulating online, spreading misinformation or endorsing fraudulent products. Deepfakes, powered by generative AI, can erode trust in healthcare professionals and create confusion among the public. Synthetic patient records : Fraudsters could generate fake patient records to access healthcare services, medication, or insurance benefits illegally. This could lead to increased costs for the healthcare system and put real patients at risk.
How can we protect ourselves? Despite the challenges, staying vigilant and informed is key. Here are some tips : Be skeptical of unsolicited communication : Whether it’s an email, phone call, or video, be wary of messages urging you to act quickly or share personal information. Verify the sender’s identity through official channels before responding. Look for red flags : Pay attention to inconsistencies in writing style, grammatical errors, or blurry images/videos that might indicate a deepfake. If something seems suspicious, trust your gut and don’t hesitate to report it. Stay informed : Familiarise yourself with the latest tactics used by fraudsters and keep your software and security measures up-to-date.
Guidance
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Always be wary of information you see online, especially in forums or websites where members of the public can post. Be mindful of emails, phone calls and videos that want you to act quickly as this is often the sign of a scam. Always verify the request through trusted means before acting. If in doubt, report your concerns to your IT Department, your Local Counter Fraud Specialist or your Fraud Champion.
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4 | SCRUTTON BLAND | COUNTER FRAUD
COUNTER FRAUD | SCRUTTON BLAND | 5
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