Creating an engaging and informative newsletter for your physical therapy clinic is more than just a monthly task; it’s a strategic effort to educate and connect with your patients. Each edition of your newsletter is carefully crafted to not only inform but also to reinforce your expertise and promote awareness of the benefits of physical therapy.
PRACTICE STRATEGY MASTERING PATIENT ENGAGEMENT
EMBARK ON A
UNVEILING
THE SECRETS
OF PHYSICAL THERAPY
MAY THE 4TH BE WITH YOUR MARKETING STRATEGIES FOR CLINICS OFFERING CASH-PAY SERVICES
PRACTICE STRATEGY • MASTERING PATIENT ENGAGEMENT
MAY 2024
EMBARK ON A
UNVEILING THE SECRETS OF PHYSICAL THERAPY
C reating an engaging and informative newsletter for your physical therapy clinic is more than just a monthly task; it’s a strategic effort to educate and connect with your patients. Each edition of your newsletter is carefully crafted to not only inform but also to reinforce your expertise and promote awareness of the benefits of physical therapy.
While we love custom content and encourage you to send in custom pics and written pieces whenever you can, it’s still important that we include an educational piece in each newsletter. These topics help remind patients who may be experiencing that particular pain (or know someone who is) to make an appointment. As mentioned above, there are also
many ways physical therapy can help that your patients may not know about. Such as relieving headaches, aiding in pre-surgery therapy, posture-related pains, and more. If you’re wondering how we select articles, your Print Account Manager uses track lists that allow us to touch on popular topics without using the same subject just 1-2 months later. We are then able to monitor your newsletter performance and let you know if there is a particular topic that your patients really engaged with. Don’t worry if you aren’t too sure what your patients want to read about. We have great topic lists that are regularly updated to be
When your newsletter is designed every month, your Print Account Manager will work with your designer on including a topic and side content such as secondary articles, recipes, exercises, promotions, etc. These main topics are an important piece of your newsletter as they help to bring awareness around what physical therapy can help with, along with keeping you as the expert for when patients need care. It’s also important that we put out content relevant to your clinics. Keep your Print Account Manager updated if you are seeing an influx of interest in a particular topic. For
Each edition of your newsletter is carefully crafted to not only inform but also to reinforce your expertise and promote awareness of the benefits of physical therapy.
example, we are seeing a lot of popularity around pickleball and have some great content tying pickleball into physical therapy. In addition to specific topics that your patients are showing interest in, let us know if your demographic has changed. If you are treating active mid-30s, we want to be sure that we are selecting appropriate photos and topics.
relevant for your patients and will keep an eye out to see what is performing well for your readers. Our team is here to help your newsletters be as successful as they can be! Together, we’ll navigate the cosmic currents, ensuring your transmissions soar to astronomical heights, captivating star travelers across the cosmos.
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PRINT MARKETING WIN!
73 Reactivated Patients within 30 Days Using Monthly Newsletters!
Kinetix Physical Therapy, a 2-location clinic dedicated to providing high-quality rehabilitation services, wanted to maintain a connection beyond the treatment phase. Recognizing the need for ongoing communication, Kinetix introduced a monthly newsletter aimed at keeping past patients informed about updates in treatments, clinic news, and health tips. Their results have been nothing short of amazing: REACTIVATED PATIENTS INCREASE. The clinic experienced a notable increase in reactivated patients this year with 475, a 45% jump from 2022. These results underline the pivotal role newsletters play in bringing former patients back to the clinic. RECORD-BREAKING MONTH. November 2023 marked a significant achievement for Kinetix, with the highest monthly total of reactivated patients ever recorded at 73 patients. Kinetix PT Revitalizes Patient Connections Through Strategic Newsletters
MONTHLY REACTIVATED PATIENTS
80
60
40
20
0
PER MONTH
SUBSTANTIAL R.O.I
$960 Patient Value
73 Patients
$ 70,080 Revenue
x
=
$ 70,080 Revenue
$ 1,750 Printing + Postage
$ 68,330 Est. Profit
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Questions? We’re Here for You! Connect with Your Print Account Manager Today!
Holly Held holly@practice-promotions.com (804) 528-1186 Lilianna Maxwell lilianna@practice-promotions.com (804) 799-1222
Melissa Morrison melissa@practice-promotions.com (804) 481-9398
Amanda Lancaster amanda@practice-promotions.com (804) 481-9045
Semra Mengistu semra@practice-promotions.com
Leslie Goers leslie@practice-promotions.com
Jennifer White jenniferwhite@practice-promotions.com (804) 327-9637
CALL OR EMAIL TODAY!
CONTENT TIP OF THE MONTH
5 KEY STRATEGIES FOR PHYSICAL THERAPY CLINICS OFFERING CASH-PAY SERVICES IN OUTER SPACE
I n the boundless expanse of the healthcare galaxy, physical therapy clinics find themselves on a cosmic quest to attract clients to their constellation of services. While traditional insurance-based models remain a gravitational force, there’s a burgeoning trend in the extraterrestrial realm of cash-pay services that’s capturing the attention of both providers and patients alike. Enterprising physical therapists are harnessing the power of Dry Needling, Massage Therapy, Laser Therapy, Gym Memberships, and more, to propel their clinics into orbit and captivate the interest of clients willing to pay for premium experiences. But how can these stellar services be effectively marketed to stand out amidst the cosmic clutter? Let’s embark on an interstellar journey to explore some cosmic marketing strategies tailored for the discerning physical therapist...
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TRANSMIT YOUR COSMIC SIGNAL Just as alien species communicate using distinct frequencies, your clinic must broadcast a unique signal. Highlight what sets your services apart— whether it’s advanced technology, specialized expertise in alien anatomy, or an atmospheric experience that’s out of this world. Let your signal permeate the cosmic ether through various channels, from newsletters to postcards, rack cards to flyers, and more. FORGE INTERSTELLAR ALLIANCES Establish alliances with neighboring healthcare entities or fitness centers across the galaxy. Collaborate on joint ventures or referral programs that transcend planetary boundaries, attracting clients from distant star systems. Form partnerships with intergalactic businesses to offer bundled services or discounts, creating synergies that amplify your cosmic presence. REACH ACROSS THE STARS In the age of digital dominance, don’t underestimate the gravitational pull of print marketing. Design stellar brochures or flyers adorned with extraterrestrial imagery, showcasing your cash-pay services in a way that’s out of this world. Distribute them through intergalactic mail services or place them in strategic locations frequented by alien travelers. ILLUMINATE WITH LASER PRECISION Laser Therapy isn’t just for targeting injuries – it can also illuminate your clinic’s presence in the cosmic expanse. Host educational seminars or virtual conferences to enlighten the galactic community about the benefits of this advanced therapy. Illuminate your expertise by sharing case studies or testimonials from satisfied alien clients, guiding potential patients towards your stellar services. CREATE A GALACTIC MEMBERSHIP PROGRAM Launch a Gym Membership program that orbits around the concept of holistic wellness for beings from all corners of the cosmos. Offer exclusive perks such as discounted services, VIP access to cosmic events, or personalized fitness plans tailored to alien physiology. Transform your clinic into a cosmic hub where clients can embark on a journey of physical and mental transformation across the stars.
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In the vast expanse of the healthcare cosmos, physical therapy clinics equipped with cash-pay services possess the potential to soar to new heights. By embracing the spirit of exploration and innovation inherent in the science fiction realm, these clinics can carve out their celestial niche and attract alien clients eager to embark on a transformative journey. So, fellow physical therapists, let’s navigate the cosmic currents together and boldly go where no clinic has gone before!
CONNECT WITH US! TALK WITH YOUR ACCOUNT MANAGER TO POWER-UP YOUR MARKETING!
AMANDA LANCASTER PRINT ACCOUNT MANAGER STAFF SPOTLIGHT
WHY CLINICS LOVE PRACTICE PROMOTIONS: I am absolutely blown away by the exceptional service and results provided by Practice Promotions. From the initial consultation to the final product, every step of the process was handled with professionalism and expertise. My team and I are thrilled with the new website they created for us. It perfectly captures the essence of our practice and exceeds our expectations
My name is Amanda, and I have been a Print Account Manager for almost 4 years at Practice Promotions. Before starting here, I graduated with my Bachelor’s from East Carolina University and my Master’s from Marshall University. I moved to Virginia in 2020 and love living here. There’s always something to do and we’re within same-day driving distance to the beach and mountains. I got married in late 2020 to my high school sweetheart and, fun fact, we were married in a castle built in the early 1800s. I’ve got an almost 10-year-old tabby who is my best girl. She’s been with me through multiple moves and is a spoiled chunky girl. I’ve also got a two-year-old son who is my favorite person in the world. I grew up as a military child and lived in 3 countries and 8
states by the time I was 18 so I love to travel and take my son to see new places. What do I love about my job?: I love playing a part in helping people come in for care. I have seen how physical therapy can help people get back on their feet (literally!) and am so grateful to be able to help bring more patients in to find relief. My favorite print product is: Review generation rack cards! These are such a simple yet effective way to boost reviews in your clinic and reviews are SO important at driving in more business. Anytime I am looking for a restaurant, dentist, lawn service provider, etc, the first thing I do is read their recent reviews. Check out some of my favorite designs below and contact your Account Manager if you are interested in sending some out!
in every way. Practice Promotions truly went
above and beyond to deliver outstanding results. I highly recommend their services to anyone looking for top-notch marketing solutions. Thank you for exceeding our expectations!
Designed with a unique QR code for your patients to scan with their smartphone, Review Generation Rack Cards are a convenient way to create a library of quality patient testimonials. Review Generation Rack Cards WANT TO INCREASE YOUR REVIEWS?
SCAN THE QR CODE or connect with your Account Manager to order your rack cards today!
NEED HELP WITH REACHING PAST PATIENTS? CONNECT WITH YOUR ACCOUNT MANAGER!
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