PRACTICE STRATEGY • MASTERING PATIENT ENGAGEMENT
MAY 2024
EMBARK ON A
UNVEILING THE SECRETS OF PHYSICAL THERAPY
C reating an engaging and informative newsletter for your physical therapy clinic is more than just a monthly task; it’s a strategic effort to educate and connect with your patients. Each edition of your newsletter is carefully crafted to not only inform but also to reinforce your expertise and promote awareness of the benefits of physical therapy.
While we love custom content and encourage you to send in custom pics and written pieces whenever you can, it’s still important that we include an educational piece in each newsletter. These topics help remind patients who may be experiencing that particular pain (or know someone who is) to make an appointment. As mentioned above, there are also
many ways physical therapy can help that your patients may not know about. Such as relieving headaches, aiding in pre-surgery therapy, posture-related pains, and more. If you’re wondering how we select articles, your Print Account Manager uses track lists that allow us to touch on popular topics without using the same subject just 1-2 months later. We are then able to monitor your newsletter performance and let you know if there is a particular topic that your patients really engaged with. Don’t worry if you aren’t too sure what your patients want to read about. We have great topic lists that are regularly updated to be
When your newsletter is designed every month, your Print Account Manager will work with your designer on including a topic and side content such as secondary articles, recipes, exercises, promotions, etc. These main topics are an important piece of your newsletter as they help to bring awareness around what physical therapy can help with, along with keeping you as the expert for when patients need care. It’s also important that we put out content relevant to your clinics. Keep your Print Account Manager updated if you are seeing an influx of interest in a particular topic. For
Each edition of your newsletter is carefully crafted to not only inform but also to reinforce your expertise and promote awareness of the benefits of physical therapy.
example, we are seeing a lot of popularity around pickleball and have some great content tying pickleball into physical therapy. In addition to specific topics that your patients are showing interest in, let us know if your demographic has changed. If you are treating active mid-30s, we want to be sure that we are selecting appropriate photos and topics.
relevant for your patients and will keep an eye out to see what is performing well for your readers. Our team is here to help your newsletters be as successful as they can be! Together, we’ll navigate the cosmic currents, ensuring your transmissions soar to astronomical heights, captivating star travelers across the cosmos.
NEED HELP WITH YOUR STAT TRACKER? CONNECT WITH YOUR ACCOUNT MANAGER!
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