DC Stands for Disseminate and Communicate

DC… stands for Disseminate and Communicate

“Why will I pay for something that I do not use?!” this is the common recurring question most district cooling companies are asked by their customers. Most frequently asked in the winter, when most end-users switch off their air conditioning system, yet they have to pay for the fixed monthly fees, more commonly known as the capacity charges.

The answer to this recurring question is not well received from the customer…why? The lack of awareness and communication from the offset plays a major role. When the building owner/developer signs a Cooling Service Agreement (CSA) with the district cooling provider, to initiate the service, the financial obligations and rights of all concerned parties are communicated, this included that of the customer (end-user) from the cooling service provider. When the building owner/developer starts to sell or lease the unit(s) to the customer, the financial obligations and rights are not always communicated plainly, from the owner/developer, thus leading to the misunderstanding and astonishment towards the cooling service provider from the customer in relation to the fees. It is at this initial stage where the communication gap occurs i.e. the customer must be made aware, by the owner/developer, of all financial obligations before buying or renting the unit(s). Customers must be aware of their responsibilities including paying the monthly charges for the cooling service, this includes the fixed allocated cooling capacity for that unit(s). When the customer is requested to sign the Individual Cooling Service Agreement (ICSA) with the cooling service provider, clarification can be sort from the provider on any misunderstandings of the monthly charges. It is unfortunate that the miscommunication from the owner/developer, of the financial obligations of the customer clouds the advantages of district cooling, as more focus from the district cooling provider is spent clarifying the charges rather than communicating the vast advantages of the system, thus leading to the lack of knowledge or appreciation of district cooling from the customer’s perspective. If the communication was more transparent from the owner/developer, it is likely that the customer will turn to be an advocate for district cooling, armed with the correct knowledge of the system and the benefits over conventional cooling (to compare apple to apple, the argument here is about an apartment/unit located in a tower using either district cooling or conventional chillers). To name a few disadvantages of conventional cooling, the initial capital cost of the building will be greater as a result of having to install chillers, transformers, extra electrical power connections, and additional contractor profit margins. During the operations, the building owner/customer will have a higher facility management cost due to the extensive scope of work, increased electrical costs due to the additional 60% energy needed in conventional cooling consumption. Whereas these matters are eradicated by district cooling.

A Better Way To Cool Your Environment www.qatarcool.com

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