Curriculum guide 2024

Year 1

MyLab

Mastering

Revel

PeT

EEB

Companion Website

*PeT = Pearson eTextbook; EEB & CeB = eBook supplied by 3rd party provider

Introduction to Marketing - 1 Semester

Essentials of Marketing, 8e

Essentials of Marketing, 3e

Marketing: An Introduction, European Edition, 4e Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

Marketing: An Introduction, Global Edition, 15e Gary Armstrong, Philip Kotler, Mark Oliver Opresnik

Jane Martin, Jim Blythe

Frances Brassington, Stephen Pettitt CeB 9780273728139 Print 9780273727644

CeB 9781292429557 Print 9781292429533

CeB 9781292200651 Print 9781292200309

PeT 9781292433172 Print 9781292433103

Introduction to Marketing - 2 Semester

Revel for Principles of Marketing, 1e

Principles of Marketing, Global Edtion, 19e Philip Kotler, Gary Armstrong

Principles of 8th European Edition, 8e Philip Kotler, Gary T. Armstrong, Lloyd C. Harris, Hongwei He

Real People, Real Choices, Global Edition, 11e Solomon, Marshall, Stuart

Real People, Real Decisions, 3e

Principles of Marketing, An Asian Perspective, 5e

Philip Kotler, Gary Armstrong et al

Owusu-Barnaby

Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi

CeB 9781292269610 Print 9781292269566

PeT 9781292434520 Print 9781292434384

Print 9781292227191

CeB 9781292443805 Print 9781292721590

Revel 9781292296159 PeT tbc

PeT 9781292449401 CeB 9781292449333 Print 9781292449364

Made with FlippingBook Digital Proposal Creator