Year 1
MyLab
Mastering
Revel
PeT
EEB
Companion Website
*PeT = Pearson eTextbook; EEB & CeB = eBook supplied by 3rd party provider
Introduction to Marketing - 1 Semester
Essentials of Marketing, 8e
Essentials of Marketing, 3e
Marketing: An Introduction, European Edition, 4e Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
Marketing: An Introduction, Global Edition, 15e Gary Armstrong, Philip Kotler, Mark Oliver Opresnik
Jane Martin, Jim Blythe
Frances Brassington, Stephen Pettitt CeB 9780273728139 Print 9780273727644
CeB 9781292429557 Print 9781292429533
CeB 9781292200651 Print 9781292200309
PeT 9781292433172 Print 9781292433103
Introduction to Marketing - 2 Semester
Revel for Principles of Marketing, 1e
Principles of Marketing, Global Edtion, 19e Philip Kotler, Gary Armstrong
Principles of 8th European Edition, 8e Philip Kotler, Gary T. Armstrong, Lloyd C. Harris, Hongwei He
Real People, Real Choices, Global Edition, 11e Solomon, Marshall, Stuart
Real People, Real Decisions, 3e
Principles of Marketing, An Asian Perspective, 5e
Philip Kotler, Gary Armstrong et al
Owusu-Barnaby
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi
CeB 9781292269610 Print 9781292269566
PeT 9781292434520 Print 9781292434384
Print 9781292227191
CeB 9781292443805 Print 9781292721590
Revel 9781292296159 PeT tbc
PeT 9781292449401 CeB 9781292449333 Print 9781292449364
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