Curriculum guide 2024

Year 2-4 Core

MyLab

Mastering

Revel

PeT

EEB

Companion Website

*PeT = Pearson eTextbook; EEB & CeB = eBook supplied by 3rd party provider

Marketing Communications

Marketing Communications: Fame influencers and agility, 9e

Marketing Communications: A European Perspective, 7e

Advertising & IMC: Principles and Practice, Global Edition, 11e

Integrated Advertising, Promotion and Marketing Communications, Global Edition, 9e Kenneth E. Clow, Donald E Baack

The Interpersonal Communication Book, 16e

Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh

Joseph Devito

Chris Fill, Sarah Turnbull

Sandra Moriarty, Nancy Mitchell, William D. Wells and Charles Wood

CeB 9781292400310 Print 9781292400327

CeB 9781292327938 Print 9781292327891

PeT 9781292459493 Print 9781292262062

PeT 9781292411354 Print 9781292411217

CeB 9781292439600 Print 9781292439556

Global Marketing

Digital Marketing

Global Marketing, 8e

International Marketing and Export Management, 8e Gerald Albaum, Alexander Josiassen, Edwin Duerr

Global Marketing, Global Edition, 10e

Digital Marketing, 8e

Principles of Direct, Database and Digital Marketing, 5e Tapp, Whitten and Houden

Svend Hollensen

Mark C. Green, Warren J. Keegan

Dave Chaffey, Fiona Ellis-Chadwick CeB 9781292401003 Print 9781292400969

CeB 9781292251820 Print 9781292251806

CeB 9781292175898 Print 9781292016924

PeT 9781292443249 Print 9781292304021

CeB 9780273756521 Print 9780273756507

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