Year 2-4 Core
MyLab
Mastering
Revel
PeT
EEB
Companion Website
*PeT = Pearson eTextbook; EEB & CeB = eBook supplied by 3rd party provider
Marketing Communications
Marketing Communications: Fame influencers and agility, 9e
Marketing Communications: A European Perspective, 7e
Advertising & IMC: Principles and Practice, Global Edition, 11e
Integrated Advertising, Promotion and Marketing Communications, Global Edition, 9e Kenneth E. Clow, Donald E Baack
The Interpersonal Communication Book, 16e
Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh
Joseph Devito
Chris Fill, Sarah Turnbull
Sandra Moriarty, Nancy Mitchell, William D. Wells and Charles Wood
CeB 9781292400310 Print 9781292400327
CeB 9781292327938 Print 9781292327891
PeT 9781292459493 Print 9781292262062
PeT 9781292411354 Print 9781292411217
CeB 9781292439600 Print 9781292439556
Global Marketing
Digital Marketing
Global Marketing, 8e
International Marketing and Export Management, 8e Gerald Albaum, Alexander Josiassen, Edwin Duerr
Global Marketing, Global Edition, 10e
Digital Marketing, 8e
Principles of Direct, Database and Digital Marketing, 5e Tapp, Whitten and Houden
Svend Hollensen
Mark C. Green, Warren J. Keegan
Dave Chaffey, Fiona Ellis-Chadwick CeB 9781292401003 Print 9781292400969
CeB 9781292251820 Print 9781292251806
CeB 9781292175898 Print 9781292016924
PeT 9781292443249 Print 9781292304021
CeB 9780273756521 Print 9780273756507
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