Year 2-4 Core & Optional
MyLab
Mastering
Revel
PeT
EEB
Companion Website
*PeT = Pearson eTextbook; EEB & CeB = eBook supplied by 3rd party provider
Consumer Behaviour
Consumer Behavior: Buying, Having, and Being, Global Edition, 14e
Consumer Behaviour: A European Perspective, 7e
Consumer Behavior, Global Edition, 12e
Leon G. Schiffman, Joseph L. Wisenblit
Michael R. Solomon
Michael R. Solomon, Margaret K. Hogg, Gary Bamossy, Soren Askegaard
PeT 9781292720654 Print 9781292452340
CeB 9781292245430 Print 9781292245423
CeB 9781292269269 Print 9781292269245
Marketing Strategy
Marketing Management
Marketing Strategy and Competitive Positioning, 8e
Critical Thinking: Pearson New International Edition: Tools for Taking Charge of Your Learning and Your Life, 3e
Marketing Management, Global Edition, 16e
Marketing Management European Edition, 5e
Marketing Management: A relationship approach, 4e
Marketing Management: An Asian Perspective, 7e
Richard Paul, Linda Elder
Svend Hollensen
Kotler, Keller, Ang, Tan and Leong
Graham Hooley, Brigitte Nicoulaud, Nigel Piercy, John Rudd, Nick Lee
Philip Kotler, Kevin Lane Keller
Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
CeB 9781292054803 Print 9781292027142
CeB 97812923014266 Print 9781292291444
CeB 9781292089652 Print 9781292089584
PeT 9781292735221 CeB 9781292456720 Print 9781292725017
PeT 9781292404936 Print 9781292404813
PeT 9781292736693 CeB 9781292458786 Print 9781292727035
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