Year 2-4 Optional
MyLab
Mastering
Revel
PeT
EEB
Companion Website
*PeT = Pearson eTextbook; EEB & CeB = eBook supplied by 3rd party provider
Direct Marketing
Marketing Research
Principles of Direct, Database and Digital Marketing, 5e
Exploring Strategy, 13e
Marketing Research: An Applied Orientation, Global Edition, 7e
The Practice of Market Research, 5e
Marketing Research, Global Edition, 9e
Essentials of Marketing Research, Global Edition, 1e
Naresh K. Malhotra
Alan Tapp, Ian Whitten, Matthew Housden
Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes
Yvonne McGivern
Alvin C. Burns and Ann F. Veeck
Naresh K. Malhotra
CeB 9780273756521 Print 9780273756507
CeB 9781292428819 Print 9781292428758
CeB 9781292265919 Print 9781292265636
CeB 9781292331348 Print 9781292331362
PeT 9781292459424 Print 9781292318042
CeB 9781292075143 Print 9781292060163
Brand Management
Services Marketing
Public Relations
Tourism Management
Travel & Tourism
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, 5e Kevin Lane Keller,
Essentials of Services Marketing, 4e
Exploring Public Relations and Management Communication, 5e
The Practice of Public Relations, Global Edition, 13e
Marketing for Hospitality and Tourism, Global Edition, 8e
Tourism: Principles and Practice, 6e
Jochen Wirtz, Christopher H. Lovelock, Patricia Chew
Ralph Tench, Stephen Waddington CeB 9781292321783 Print 9781292321745
Fraser P. Seitel
Philip Kotler/ John T. Bowen/James Makens/Seyhmus Baloglu
John Fletcher, Alan Fyall, Stephen Wanhill, David Gilbert CeB 9781292172361 Print 9781292172354
Vanitha Swaminathan PeT 9781292436456 Print 9781292314969
PeT 9781292733289 CeB 9781292425160 Print 9781292425191
CeB 9781292363523 Print 9781292363516
CeB 9781292160115 Print 9781292160054
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