Curriculum guide 2024

Cross-over courses

MyLab

Mastering

Revel

PeT

EEB

Companion Website

*PeT = Pearson eTextbook; EEB & CeB = eBook supplied by 3rd party provider

Selling & Sales Management

Product Development

Research Methods

Selling and Sales Management, 11e

Innovation Management and New Product Development, 7e Paul Trott

Research Methods for Business Students, 9e Mark Saunders, Philip Lewis, Adrian Thornhill

Doing Research in Business and Management, 2e Mark N.K. Saunders, Philip Lewis, Mark N. K. Saunders

David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-Fitzhugh

PeT 9781292133539 Print 9781292133522

CeB 9781292205076 Print 9781292205021

Pet 9781292737621 CeB 9781292402741 Revel 9781292402789 Print 9781292402727

PeT 9781292453620 Print 9781292251523

Strategic Management

Exploring Strategy, 13e

Exploring Strategy, Text and Cases, 13e

Fundamentals of Strategy, 6e

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition, 17e

Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition, 6e

Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition, 16e Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman and Charles E. Bamford

Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes

Fred R. David, Forest R. David

Jay B. Barney and William S. Hesterly

Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes

Gerry Johnson, Kevan Scholes, Richard Whittington, Patrick Regnér, Duncan Angwin

PeT 9781292731681 Print 9781292731674

PeT 9781292441306 Print 9781292441405

PeT 9781292258058 Print 9781292258041

PeT 9781292727417 Print 9781292727424

PeT 9781292428819 Print 9781292428758

CeB 9781292428833 PeT 9781292469577 Print 9781292428741

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