Curriculum guide 2024

Retail, Communication & Entrepreneurship

MyLab

Mastering

Revel

PeT

EEB

Companion Website

*PeT = Pearson eTextbook; EEB & CeB = eBook supplied by 3rd party provider

Business Communication

Entrepreneurship

Retail Management

Retail Management: A Strategic Approach, 13e

Excellence in Business Communication, 14e

Business Communication Today, 15e

Entrepreneurship: Successfully Launching New Ventures, Global Edition, 6e Bruce Barringer, R. Ireland

Essentials of Entrepreneurship and Small Business Management, Global Edition, 9e

Innovation Management and New Product Development, 7e

Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee Print 9781292214672 CeB 9781292214689

Courtland L. Bovee and John V. Thill PeT 9781292450094 CeB 9781292450124 Print 9781292450117

Courtland L. Bovee and John V. Thill PeT 9781292455174 Print 9781292353142

Norman M. Scarborough, Jeffrey R. Cornwall PeT 9781292456041 Print 9781292266022

Paul Trott

PeT 9781292402871 Print 9781292402826

PeT 9781292453620 Print 9781292251523

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