Tree Service Digital - March 2020

MARCH 2020

Tree Hugger HERALD

770-637-3707 | TreeServiceDigital.com

We Know You’re the Expert

And Our Marketing Will Prove It

In my line of work, people often ask me: Why? With all the marketing experience I have and all the different types of marketing that exist, and considering that just about every single type of business needs some form of marketing to survive, people often wonder why I landed on the business of marketing specifically for tree services. Well, I have a simple but meaningful answer. I’ve been working in digital marketing for over 10 years now. I started doing it for a real estate investment company and was instantly hooked on the art of generating leads. I enjoyed working in real estate, but I quickly became fascinated with other ways I could implement my marketing chops. So, I decided to branch out and do my own thing. I started my own agency, and we offered web marketing services for a wide variety of industries and businesses. It was a lot of fun, but there was also a realization that was creeping up on us. When it comes to online marketing, at some point, you realize that you can’t serve every niche of every single type of business successfully because every type of business is different. You can spend time getting to know a business, develop some useful systems, and get really good at marketing for it, but when a brand-new business walks through your door that you’ve never worked with before, you have to start that process all over again. It gets exhausting and

to be honest, a little frustrating. Having learned this, I decided to instead focus on a single niche that we’d not only seen success with previously but that had also been incredibly enjoyable to work with. Tree service was an easy choice. My previous agency had done some great work for a very small handful of tree service businesses, but what stood out to me the most were the people who owned and operated them. I grew up with a dad who owned a plumbing company, so I was no stranger to the “work with your hands” environment, and that’s exactly who tree services people are. They get out there every single day, do the hard work their community needs, and understand the importance of their jobs. The consideration they put into their work is incredibly interesting and always admirable. Today, we work with tree service businesses all across the U.S. that have big teams and can do larger jobs. But as with any size of business, keeping your doors open is all about making the phone ring. The more people call you, the more work you’re going to get. It boils down to simple statistics. But if people don’t know to call you, then those statistics fall flat. Our goal at Tree Service Digital is to make your business stand out among the other options in your area. Our marketing strategies work to position you as the

go-to service in your community and the expert in your field. That’s because we know you are the expert in your field — now it’s time for everyone else to know it. Our mission in 2020 is to help over 100 contractors triple their business over the next 12 months. That seems ambitious, but with the right tools and teams in place, trust me when I say it’s possible. I’m a small-business owner myself, and I understand how important it is to bring new people into your world so you can grow. I understand the struggle because I’ve been through it myself. But if you’re willing to put yourself out there and take a chance, then we’ll put ourselves out there and do our best for you. We know what you’re all about, and that’s why we do marketing solely for you.

–Wesley Smith

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TreeServiceDigital.com

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