Conner Marketing August 2017

NoMore Buffering Turn Your Video Into an Online Success Businesses spend a lot of time creating videos to inform and attract prospects, yet many of these videos barely break 60 views. Obviously, quality content is a must-have if you hope to gain any views, but even the most entertaining and informative videos will be forgotten in the dusty corners of the internet if you don’t remember these important steps. Nail the Intro YouTube statistics show that 20 percent of people who start watching your video will leave after the first 10 seconds. This is a huge problem because YouTube doesn’t count a video as being viewed until the 30-second mark. The key to getting people to keep watching is a great intro. Vlog Nation points out that the best video intros are brief, but they let viewers know what to expect and spark interest. You can find their full guide to creating great YouTube video intros at www.vlognation.com/make-good-youtube-intro. Pick a Good Title YouTube marketing trainer Derral Eves created his entire YouTube channel — called Derral Eves — by showing people the tricks they need to know to attract YouTube views. To create the best video title, Eves recommends checking for possible titles through the YouTube and Google search functions. He also takes it a step further, utilizing Google AdWords and Google Insights to see just how many people are searching for that title. The whole process is mapped out in his video, “How To Get More Views On YouTube.” Transcribe Your Video Transcribed videos rank well with SEO and show up if a viewer turns on subtitles/CC filters. Writing a transcription for your entire video sounds like a lot of work, which is why many people rely on YouTube’s automatic transcription tool. However, this program is famously bad and isn’t as SEO- friendly. Rather than let the reputation of your company’s online videos suffer because of poor transcription, check out Gravity Search Marketing’s easy tips for uploading video transcripts at www.yourseoplan.com/add-captions-and- transcripts-to-youtube-videos. Strategize With Social Media Just uploading your video to YouTube isn’t the end of the line. If you want to attract viewers, make sure your video is as readily available as possible. Remember to share your video to Facebook, tweet about a new upload on Twitter, or create a blog post related to the topic in your video and direct readers to the video so they can learn more. If possible, you also want to embed your videos on your company website so all visitors have easy access to your content. Your latest informational video may not become the next viral hit, but you don’t have to go viral to be effective. With these tips, you will be able to boost your views and make sure your videos aren’t going to waste.

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Ecclesiastes 9:17 The words of the wise heard in quietness are better than the shouting of a ruler among fools. Proverbs 13:3 The one who guards his mouth preserves his life; the one who opens wide his lips comes to ruin. Ephesians 4:29 Let no unwholesome word proceed from your mouth, but only such a word as is good for edification according to the need of the moment, so that it will give grace to those who hear. Have You Heard the Good News … As It Relates to "Speaking to Others?"

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