A Look at the Shifts
Organizational
Value Chain
• Alignment issues grew 3-fold for brand owners. • Focus on efficient supply chains. Lack of recognition of supply chain flows. • Supply chain became a function within a functional organization focused on supply.
• 40-50% of products are no longer forecastable due to distortion of history. • 8 out of 10 companies are degrading the forecast with current practices. • Increase in demand latency. • Growth of bullwhip impact and supply variability.
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