3.0 greenPost specification
• The greenPost item must have less than 90% ink coverage and the following are prohibited: - polywrap envelopes - brown paper
The following eco-friendly characteristics are mandatory and must be met to qualify for the greenPost service. You will be asked to complete a greenPost checklist with your Account Manager to ensure you meet all the requirements. 3.1 Sourcing and recyclability 3.1.1 Entry level To qualify for the entry level, you must adhere to the following specification: • All paper (envelopes and contents) must contain recycled fibre from recovered waste paper and/or virgin fibre sourced from a forest certification scheme approved by Central Point of Expertise on Timber Procurement (CPET). and • Be produced using non-chlorinating bleaching methods, specifically, Elemental Chlorine Free (ECF), Processed Chlorine Free (PCF) and Total Chlorine Free (TCF) including oxidizing and reductive bleaching. and • All paper elements of greenPost including window and padded envelopes must be recyclable • All greenPost mailings must contain clear and visable promotion of recycling messages and/or information on how to recycle the mailing item on the envelope. and • All paper products used by the customer in the production of the mailing items must be sourced from paper mills that operate an environmental management system which accord with the standards of BS EN ISO 14001 and/or Eco- Management and Audit Scheme (EMAS). • Printers, mailing houses or in-house mailing facilities used to produce a mailing item must have a documented commitment to environmental management and a baseline for environmental performance which identifies and ensures compliance with environmental legislation and develops environmental objectives, targets and programmes.
- brown envelopes - laminate finishes
3.1.2 Intermediate level – characteristics in addition to entry level • All printers and mailing houses or in-house mailing facilities used to produce greenPost must maintain environmental management systems which accord with the standards of BS EN ISO 14001 and the following are prohibited:
- ultraviolet varnish finishes - rubber based adhesives 3.2 Data 3.2.1 Entry level
• A documented procedure must be in place to suppress customer and prospect data against the Mailing Preference Service (MPS) including MPS deceased. Each address list for the customer’s uniform messages must be run against these files 30 days or less before the mailing item that uses the data is delivered to the recipient. • An internal suppression file must be kept and maintained to ensure opt-outs are properly logged. Each campaign must be run against these files 30 days or less before the posting is prepared. • 3.2.2 Intermediate level – characteristics in addition to entry level • One or more commercially available and up to date deceased and goneaway files and commercially available business goneaway files, must be run against each campaign 30 days or less before the mailing item that uses the data is delivered to the recipient. • Mailing items returned as goneaways from previous mailings and opt-outs returned to you from previous mailings must be removed from future mailing lists within 3 months of receipt.
greenPost Customer Guide / April 2015 / V2
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