Furthering Black Progress
respond to direct messages and host live videos answering viewers’ questions about speci # c topics. " is creates an acces- sible source of discussions and resources to address speci # c needs within the Black community from those with current experience. Just as social media has brought greater attention to world- wide protests and demonstrations around racial justice, a com- parable amount of attention has been placed on the excellence that thrives daily in Black communities. It provides people, especially the younger generation, with an outlet for express- ing their identities that may be partially concealed throughout their everyday lives as they mix with a predominantly white society. Pictures show fashion trends inspired by 90s Black cul- ture. Videos show daily routines for wellness and # tness habits. And written posts and captions provide motivational insights on approaching and living in the current political climate. " is all exists alongside humorous posts that bring temporary relief from the stresses encountered through e ! orts for activism and awareness.
this disparity. A study from the Center for Media and Social Impact suggest- ed these outlets help “level a media playing # eld dominated by pro-corporate, pro-government and anti-Black ideologies.” Ad- vertising through these platforms allows for consistent exposure as users like, share and comment on posts without having to pur- chase products. Customers can also tag their favorite brands in their posts and stories, instantly bringing new eyes to these prod- ucts. " ese platforms also serve as a hub of knowledge and experi- ence for people wanting to start businesses. Owners post content, Pew conducted an analysis of tweets and found nearly nine million posts contained the “BlackLivesMatter’’ hashtag in that month alone.
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