Guest Speaker: Mark GuDeridge
‘What's Your Story? Crea@ng a brand people can believe in'
People love stories. I love stories, you love stories, we all love stories.
The best stories - the ones that are [meless, that everyone likes, that people go back to again and again, have one thing in common: people relate to the main characters. We understand and believe in their mo[va[ons, what they are trying to achieve and why. It resonates with us - whatever ‘it’ is or how they do it. You may not be a wizard or a Jedi or the chosen one, but you s[ll have your own story. Your life, your choices, it's your story. Most people don't think about this, but as a business leader, especially in a smaller business, it's really important you are clear on a) your own story and b) your firm's story. Your story is not an elevator pitch. It's not about what you do, or how or where, it's about the WHY? Why you do what you do and why your business does what it does. Your story explains why people should work for you and with you and why people should do business with you, whether investors, suppliers or customers. So, what's your story? Why do you do what you do? Why should other people care? If you've never thought long and hard about those ques[ons this is the seminar for you. Mark is the Managing Director of Flipper, who are disrup[ng the Price Comparison market by combining technology and service to help people get a beDer deal on their energy, not just once, but con[nuously. • Being part of the team that redefined the kitchen and bathroom proposi[on as a 'take away today' product at B&Q . • Joining the commercial team at Amazon.co.uk 15 years ago as they were breaking in to the UK market. • Being a senior leader in the e-commerce team at Screwfix as they developed ‘click and collect’, launched extended online product ranges and overseas delivery in Europe. • Holding senior roles at GoCompare.com , leading the teams responsible for improving the online experience and developing comparison services for more products. His en[re career has been spent disrup[ng and innova[ng, including:
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