This Phone Call From Hulu Started It All WE WON 5 BIZBASH AWARDS!
CHATTER the box
A Quick Word From Our Clients
I had no way of knowing back then that “WeWork: Or the Making and Breaking of a $47 Billion Unicorn” starring Ashton Kutcher would be a Hulu smash hit. But it was! Even though we didn’t go into that studio looking for the spotlight, Eventique’s phone started ringing off the hook with calls from companies who wanted the WeWork treatment. Until that moment, my team and I had never tried to score positive press. From 2006 to 2021, we focused on growing, paying our bills, and creating memorable, inspiring events our clients could be proud of. Those are still my top priorities, but the Hulu documentary opened my eyes to the benefits of awards and recognition. I’ve rarely seen my team so inspired, or our clients so excited! Suddenly, we had momentum. As the text messages of congratulations poured in (and honestly, they’re still pouring), I realized that Eventique has crafted a lot of moments worth sharing with our industry, community, clients, and potential clients. We started an initiative to spread the word.
In early 2020, I got a phone call from Ross Dinerstein, a movie producer working on a project for Hulu.
“Eventique is about purpose and people. The team is creative, loyal, respectful, and hardworking. And they’re always focused on the purpose of their work. Besides executing amazing experiences for guests, they’re skilled at crafting the meaning and message behind every event. They all have big hearts, and it shows. For these and many other reasons, Eventique is a favorite client of ours.” –Nancy Landrum, President & CEO, Velocity “Many thanks to the entire Eventique team for their excellent work with CSW! We look forward to the next opportunity to work with them!” –Johannes Lang, UN Women
“Hey Liron,” he said. “My team is filming a documentary about WeWork, and we’ve heard that you produced some pretty epic events for them. People are still talking about those parties, even though they were years ago! We’d love to hear more about the work you did for the WeWork brand. Will you come into the studio and tell us your story?” I couldn’t believe it. Me? On a documentary?! I almost said yes immediately, but then I thought better of it. “I’ll do this,” I told Ross, “but only as long as you realize that I’m very proud of the work we did with WeWork. If this documentary is about bashing the brand and what happened
“I had no way of knowing back then that ‘WeWork: Or the Making and Breaking of a $47 Billion Unicorn’ starring Ashton Kutcher would be a Hulu smash hit. But it was!”
with Adam Neumann, you should know that I’m not going to come in to create trash and drama
Eventique had already won awards for years, but now that we’re throwing our hat in the ring more often, the pace of those wins has accelerated. UpCity classified us as one of the top events providers in the U.S., Eventex featured
behind the scenes. I just want to share my feelings and my story.”
professionals in the country. Looking over the plaques and trophies today, I can still hardly take it in.
He agreed. That June, I walked into a film studio in
BizBash has been particularly generous, recognizing our events year after year. Just last month, they named Eventique events the best in five categories of their 10th Annual Event Experience Awards and awarded us five finalist spots, too! (Turn the page to read more about those wins and our history of recognition.) I love sharing these wins with my team and our clients. It’s amazing to celebrate the partnerships we’ve built, the magical moments we’ve created, and the impressions we’ve made on tens of thousands of people. The Hulu documentary was just our first taste. If one of the events we created for you in 2022 won big, I hope you’re as excited as I am. Thank you for giving us an opportunity to make magic for you!
Brooklyn. I sat through the seemingly endless process of hair and
us among its top 150 event organizers and
makeup, then told my story in front of the camera. When I walked out a few hours later, my head was held high!
agencies, and BizBash ranked me as one of its most influential event
-Liron David Founder and Executive Producer
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