P+PB Ad Campaign Asks Consumers To Be a Papertarian “Are you a papertarian?” That is the focus of the Paper and Packaging Board’s (P+PB) new integrated advertising campaign aimed at in- forming how choosing paper-based products is a smart choice for our forests and the environment in the US, and to encourage recycling. The campaign from the P+PB launched on streaming, traditional and cable TV, CTV, paid digital channels, maga- zines, podcasts and social media with celebrity Retta. Retta is a comedian and actress known for her roles on the “Good Girls,” “Parks and Recreation,” and "Ugliest House in America."
Board Converting NEWS INTERNET DIRECTORY
CORRUGATED REPLACEMENTS, INC. www.corrugatedparts.com
Corrugated Replacements, Inc. is a production powerhouse that manufactures high quality machine parts and replace- ment parts for the corrugated and paperboard converting industries. CRI can redesign, engineer, and manufacture any part while providing a rapid turn-around rate, keeping machines running at their peak performance and limiting down time.
C.U.E., INC. www.AnvilCovers.com
Makers of single and dual-width Timesaver® Anvil Covers, the premier urethane anvil cover for corrugated die cutting. Timesaver® covers feature construction of solid steel back- ing and solid steel locking components to ensure a precise fit every time. C.U.E., Inc. also offers Dura-Latch and Cor- Lock anvil covers, and urethane Lead Edge Feed Wheels.
EMBA www.embausa.com
The EMBA group supports a complete line of corrugated converting machinery for the worldwide market. EMBA’s Quick Set technology enables the highest productivity across a broad range of converting equipment, from mini to super jumbo. EMBA also includes the McKinley jumbo line of flexo folder gluers and rotary die cutters as well as ser- vice, rebuilds and upgrades for both EMBA and McKinley.
“The ads shine a positive light on the industry and tells our sustainable forest management story in a way that hasn’t been done — getting consumers to think about what a product is packaged in before or at the point of purchase and its recyclability,” said Mary Anne Hansan, president of P+PB. “We are creating a movement that reminds consum- ers to consider the impact of their purchases on the en- vironment. When forests are used to make paper and packaging products, you encourage forest replanting and restoration. In addition, paper is easily recycled into other products over and over again.” In the ads, Retta is seen at work, home and even the grocery store pointing out the sustainable virtues of paper and paper-based product packaging and humorously cor- recting her intern and neighbors about the proper ways to recycle. Numerous paper industry products are featured in the ads including ice cream and gum containers, fresh fruit carriers, cereal and pasta boxes, milk cartons, boxed wa- ter and cardboard boxes that are emptied and flattened for recycling. “Retta has the wonderful ability to teach with a firm but humorous hand,” said Hansan. “We all have a Retta in our lives who helps us be our best self.” Watch the ads @howlifeunfolds on youtube.com/chan- nel/UC1S7W2sBQ3wnaPFb2a_yADg . P+PB's new ad campaign features stand-up comedian and ac- tress, Retta.
EAGLEWOOD TECHNOLOGIES, LLC www.eaglewoodtech.com
Eaglewood Technologies offers trusted cleaning technolo- gies for the world’s best printers and converters. Solutions include the award winning Sitexco+ Anilox Laser System, the Nanovis Parts Washing System, the Sitexco L10 Label System, the innovative Sanilox™ System or Alphasonics solutions. We also offer Xpress™ mobile cleaning service at your facility or ours. ESKO www.esko.com ArtiosCAD and Kongsberg are the most trusted names in CAD/CAM solutions. Esko’s ArtiosCAD is the most widely used CAD software in the world. Esko’s Kongsberg series of tables brings you reliable, outstanding quality for sample- making and short run production.
DOMINO www.dominodigitalprinting.com
Domino is a leading manufacturer and distributor of digital printing and product identification solutions. Celebrating its 44th year, Domino is headquartered in the UK and North America headquarters are Illinois. Domino has 25 subsid- iaries, representation in over 120 countries, and over 2,900 employees worldwide .
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April 10, 2023
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