Whistl Brand Booklet

Our sound.

Upbeat We’re energetic and positive, cheerful and constructive. Our enthusiasm is contagious, but always tempered by empathy and realism. Engaging Our aim is always to build an affinity with our customers and delivery partners. Whilst what we do is not always the most interesting of activities, we are an exciting and innovative organisation that is both responsive and easy to deal with.

How often have you looked at a website and thought ‘they sound like a good company’. Our ‘sound’ is how we communicate: how we talk, how we write and what we actually say. We’re not about blowing our own whistle. We’re about understanding our audience and connecting with them.

Here’s how we sound.

Personal We are not faceless – our

business is all about our people. We are a challenger brand and we want our personality to shine through. We are not slow and bureaucratic, with a party line and formulaic response. We listen to our customers and colleagues, understand their needs and act to satisfy/exceed them.

Made with FlippingBook - Online catalogs