5/9/18
Accounting for Incentive Programs (Slot Clubs, Promos, etc.) • Incentives to play should be characterized as either: (1) marketing incentives to induce potential customers to enter into transactions (Discretionary); or (2) loyalty programs for customers based on activities or transactions undertaken (Non-discretionary).
Incentive Programs • Free play: o Discretionary – should be revenue neutral, no accrual (watch out for statistical reports!!) o Non-discretionary – accrue estimated cost and treat as a contra revenue • Cash or cash equivalent incentives: o Discretionary – net against revenue o Non-discretionary – accrue estimated cost and treat as a contra revenue • Complimentaries: o Discretionary – report as expense rather than reduction of revenue o Non-discretionary – accrue estimated cost of providing comps to expense
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