FEATURE
2024 Marketing Executives of the Year and New Corporate Directors 2 Kristian and Kristin Hoenicke An Insider’s Guide to Failing into a Life You Love How Kristian and Kristin Hoenicke went from homelessness to two-time winners of Marketing Executive of the Year.
“I’m exceptional at failing,” says Corporate Director 2 Kristian Hoenicke. Is he being humble? Nope. Kristian has decades of experience in starting businesses that take more than they give, chasing “shiny objects,” and pretending to be someone he wasn’t. But Kristian and his wife, Kristin, have dug their way out of every hole that life has thrown them in and climbed up farther than most to get to where they are today. They are Melaleuca’s 2024 Marketing Executives of the Year, Melaleuca’s highest mark of individual accomplishment—a title they also earned in 2022. “Being named Marketing Executive of the Year is a big honor,” Kristian says. “It’s weird because I used to think you had to be good to achieve that. I don’t feel like I’m good at a whole lot—which should be exciting for every business builder who reads this. You don’t need to be good; you just need to be consistent over a long enough period of time.” The Hoenickes’ 16-year journey with Melaleuca has been circuitous, but looking back, they wouldn’t change a thing. As insiders familiar with hope, failure, tenacity, and achievement, their personal rise to the top of Melaleuca is inspiring.
Last Month’s Check $252,756
Monthly Repeat Income $35,935
Lifetime Earnings $3,106,644
Personals’ Lifetime Earnings $3,715,226
Members in Organization 10,195
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JULY 2024 | MELALEUCA.COM/LIA 15
Consult the Annual Income Statistics on page 58 for typical results.
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