FEATURE
New Corporate Directors 2 On the heels of their announcement as Melaleuca’s 2024 Marketing Executives of the Year, Kristin and Kristian double advanced their business to Corporate Director 2! The glowing example of their success shines a light on the path anyone can take to succeed at Melaleuca. Put Your Stake in Melaleuca’s Ground Kristian will be the first to admit that he had some commitment issues when it came to building a Melaleuca business. Sometimes the grass looked greener in other pastures, and he pursued those things. He finally put his stake in the ground in 2018 and went all in with Melaleuca. That moment was a huge turning point in their success. Get New Builders Off to a Good Start If there’s one thing the Hoenickes feel they excel at, it’s getting new builders started. And the way they do that is by keeping their own Melaleuca Overviews and Strategy Sessions very simple. “We read the Overview slides word for word,” Kristian says. “At the end of an Overview, the person on the receiving end can imagine doing what we just did because it’s not complicated. They know they can do it, and I think that’s 95% of the battle.” When a new Member professes an interest in building a business, the next steps are simple. “When someone has just enrolled as a category 2 or 3, I say, ‘I want you to think of one person who shops at Walmart, Target, Amazon, or any other big store who might like to switch to a company that supports families and offers American-made products.’ We start with one name, set one appointment, and do that one Overview right away without worrying about anything else at that point. It’s just a very simple task.” Focus on Helping Others With maturity and security, the Hoenickes have realized that flashy possessions and impressive titles mean very little in the story of their success. Their modest attitude toward their blazing success is refreshing. Rather than focusing on their next advancement, they focused on sharing Melaleuca and enhancing lives. They set a goal of enrolling 5,000 shoppers. By focusing on the fundamentals of enrolling new Members, all the accolades, earnings, and advancements have fallen into place.
love for God—aspects they wish for their children as they enter adulthood. Even though they have now double advanced to be Corporate Directors 2, advancements aren’t their focus. Rather, they are far more concerned with helping others build the lives they love. “It feels significant that we’re finally helping people,” Kristin says. Being awarded Marketing Executives of the Year wasn’t on their radar this year. They hoped to earn President’s Club, as they enjoy the trips so much. They simply lost themselves in the basics of sharing Melaleuca and helping new customers open accounts. That just goes to show that when you put effort into the things that grow your business, when you love what you do, and when you live authentically, success takes care of itself. As 2024’s Marketing Executives of the Year, Kristin and Kristian are excellent examples of perseverance and humility. From everyone at Melaleuca, congratulations! LH
JULY 2024 | MELALEUCA.COM/LIA 21
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