BUSINESS HOW TO, CONTINUED ... you created trust. From the trust, you worked hard and developed a relationship, and now, that relationship is an asset that turns out money year after year. When you have 500; 1,000; 2,000; or 5,000 of those assets, you have an amazing business.
to build a fence around your customers. They will stay longer and spend more. Well, this is what I’m talking about. Had I been more sophisticated in my understanding of how all of this works seven years ago, I would have switched out the word newsletters for content. I tell people all the time that a newsletter isn’t a magic tool. If anyone is selling you a magic solve-all-your-problems tool, you should run very far away very fast. A newsletter is simply a vehicle for distributing content that builds relationships. It nurtures those relationships over time. You have to take the relationship and turn it into trust by delivering on your product or services. If you don’t, can’t, or won’t do that, I could deliver all the content and send all the newsletters, and it simply wouldn’t matter one bit. HOW TO IMPLEMENT THIS IN YOUR BUSINESS The challenge with any idea is implementation. With most ideas in business, you typically have four choices, and this one is no different.
You can do the following:
1. DO NOTHING. This is what most people do, which is good news for you, because it is also what most of your competitors are doing. It is very easy to stand out. 2. DO IT YOURSELF. Content has to be created, and maybe you’re the best person to do that right now in your company. 3. HIRE AN EMPLOYEE TO DO THIS FOR YOU. Of course, you could hire and train a content creation person and outsource editing, graphic design, etc. 4. FIND A COMPANY TO HELP YOU IMPLEMENT THIS STRATEGY.
If you’ve followed me for a while, you may have heard me say that you should use a newsletter
RESOURCE OF THE MONTH Regardless of your decision, if you want to truly grow, or if you want to beat the competitor down the street, or if you want to increase the value of your company, it starts with this strategy. This leaves you with one thing to do before you finish this article. Look back at the four options and make a choice. It really is that simple. –Shaun Invest In Your Team’s Success With Sandler Training
a boost to our sales team, and it can do the same for yours. If you’re interested in providing your team with the expertise offered by Sandler Training, give Jim and Justin a call at 208-429- 9275. No matter where you’re located, they will be able to provide the support and training your team needs. Take it from us: You won’t regret investing in the long-term success of your people. After all, they’re your most valuable asset.
Only a foolish or inexperienced business owner thinks they have all the answers. Now, all entrepreneurs have their areas of expertise, but the skill set your team needs to achieve long-term success is simply too wide for any one person to master. When the chance arises to provide your team with valuable tools from outside sources, you have to jump at it. That’s exactly what The Newsletter Pro did by sending our sales team to Sandler Training.
Our team went to Sandler Training by Crossroad Business Development, in Meridian, Idaho, just a short drive from our office. The session was hosted by Jim and Justin Stephens, and our team not only learned a ton of skills, but they also had a great time. Mandy Legarreta, our director of sales and marketing, sums it up best. “Our team was energized by an all-day Sales Boot Camp through Crossroads Sandler Training,” she says. “The systems and tips were invaluable.” When they returned to the office, our team could hardly wait to put what they learned to use in their daily roles. If you think training should happen only when you hire somebody, you’re not getting the whole picture. Improvement is a constant process, and education should be too. Sandler Training gave
With over 250 offices, Sandler is the largest training organization in the world. They offer classes in a ton of areas, but they have a particular focus on sales. Even better, they don’t simply sit everyone down in a classroom and lecture them. Instead, Sandler offers active problem-solving workshops and boot camps. It’s far from boring, and it gives teams a chance to learn by doing, rather than hearing. Sandler calls their approach “reinforcement training.” It’s a scientifically proven approach based on teaching their strategies and then providing the skills to put the system in action. They want everyone who goes through the program to leave better than they came.
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