Burger King Rolls Out Green Packaging Pilot Program
Board Converting NEWS INTERNET DIRECTORY
Burger King is committed to being part of a more sustain- able future by reducing its environmental footprint. The company is continuing its journey by launching a green packaging pilot program focused on finding scalable solu- tions for eight of our most-used, guest-facing items in- cluding forks, spoons, knives, straws, drink lids, Frypods, Whopper wrappers and napkins. The guest packaging will be tested in 51 compa- ny-owned restaurants in Miami and utilizes alternative ma- terials, such as Frypods made with renewable unbleached virgin paperboard; cutlery made with cPLA, a plant-based plastic; and napkins made with 100 percent recycled fiber. Burger King will also be testing paper and plant-based straws along with strawless lids, which could potentially eliminate up to 500 million single-use plastic straws annu- ally from participating U.S. Burger King restaurants. This action alone would translate to the removal of 910 metric tons of greenhouse gasses per year, the equivalent of 196 vehicles driven for one year. The company is also testing two new options for Whopper sandwich wraps, which represent a 13 percent and 34 percent reduction in pa- per compared to previous wraps, respectively. This could translate to an additional 500 to 1,500 metric tons of paper waste eliminated annually across the U.S. “Sustainable packaging is a cornerstone of our Restau- rant Brands for Good journey, and this new pilot represents a huge opportunity for us to make a difference,” said Mat- thew Banton, head of innovation and sustainability, Burger King. “We’re optimistic about our progress and are com- mitted to reducing waste to do our part in creating a more sustainable future. By piloting solutions in restaurants, we can get direct feedback from guests on how the packag- es perform, make iterative changes with our supplier, and build an implementation roadmap for the system.” Upon completion of the pilot test, Burger King will take the guest feedback to inform its plans for nationwide sus- tainable packaging in the next year. This pilot gives it the opportunity to gain knowledge and provide learnings for the industry while getting us one step closer towards its goal of advancing packaging sustainability by improving materials and reducing overall packaging used, including single-use plastics. Understanding that sustainability requires partnership throughout the supply chain, Burger King is partnering with The Coca-Cola Company and Kraft Heinz to bring these initiatives to life. Leveraging their combined size and resources, the companies will work together to provide in- sights, packaging expertise, and resources on these pilots, helping to maximize future national potential. “We are excited to partner with Burger King to offer a reusable packaging alternative for their guests,” said Barry Danckert, Vice President, Global RBI Customer Team, The Coca-Cola Company.
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www.boardconvertingnews.com
May 17, 2021
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