AND SOME UPDATES ON HOWOUR CLINIC IS HANDLING THE CURRENT HEALTH CRISIS WHY A GOOD PT CLINIC IS LIKE A HAMBURGER
In the midst of all this uncertainty regarding the spread of COVID-19, events like National Hamburger Month and summertime barbecues probably don’t seem very important. I don’t know if we’ll be able to have barbecues by the time you all read this article although I hope we can. There’s nothing quite like a summer burger fresh off the grill. When I think of my ideal burger, I know one thing for sure: It has to have some good old- fashioned American cheese on it. I’ll also take lettuce, tomatoes, and maybe some bacon on it, along with a little mustard, although I don’t like a lot of sauce on my burgers. Too much sauce means you can’t taste the meat, which is the whole point of a good burger. In my opinion, the best tasting burgers are grilled on a barbecue, medium-done with just a little pink in the middle to give it some flavor. I also like sprinkling some salt, pepper, and garlic on the meat before cooking my burgers. While this is my picture of an ideal burger, it’s not the perfect burger for everyone. There are 1001 ways to make a burger, and they all have their fans. When it comes to physical therapy clinics, you could say something similar. Just because we at Campus Commons PT treat our patients or implement practices one way doesn’t mean the physical therapy clinic down
the street does things the same way. However, just like with my favorite burger, I have a philosophy and a way of running Campus Commons PT that I’ve found works very well for our patients. In general, two of the most important “ingredients” we’ve incorporated into our clinic have been our consistency and our attention to detail. Take how we’re responding to our world’s current health crisis. We want to stay consistent with our patients, so we’re keeping our doors open, albeit while abiding by CDC guidelines. However, we also want our staff and patients to be aware of the latest details surrounding the coronavirus, so we regularly implement new guidelines as we receive new information. In past workshops we’ve done, I’ve used a metaphor about pizza and pizza places. There are 100 different pizza places, and while all pizza is pretty good, for some reason “I DON’T KNOW IF WE’LL BE ABLE TO HAVE BARBECUES BY THE TIME YOU ALL READ THIS ARTICLE ALTHOUGH I HOPE WE CAN. THERE’S NOTHING QUITE LIKE A SUMMER BURGER FRESH OFF THE GRILL.”
or another, you probably prefer a few pizza places over the rest. The same could be said for burgers and physical therapy clinics. With that in mind, how do we let our patients know we’ve got the best “burgers” around? One way is by going the extra mile to stay connected with all of you. I don’t know if very many physical therapy clinics make the effort to stay connected to their patients, whether through email or through a newsletter, and in this day and age, staying connected to others is definitely something we want to prioritize. Before I sign off, I want to wish all of you well and let you know I hope you and your families are safe and healthy during this uncertain season. Take care!
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