3.4 Government Relations
Secure the position of “go-to” organization for elected and unelected officials and decision-makers as “essen- tial” provider in community.
Develop a government rela- tions strategy contemplating all orders of government. Train staff and board on GR approaches. Implement a 2022/2023 provincial GR strategy.
Develop a post-2023 election outreach strategy. Implement an ongoing municipal and federal GR strategy.
Present a “white paper” to elected officials on core policy considerations for system change focused on solutions for consideration.
CCAT Challenges Addressed: Outreach; Marketing Skills; Fundraising Skills
4.0 RESOURCE EXCELLENCE (PEOPLE/MONEY) Identify opportunities for revenue diversification and develop solicitation, retention and stewardship plans for sustainability. ACTIONS FOCUS AREA OUTCOMES YEAR 1: 2022-2023 YEAR 2: 2023-2024 YEAR 3: 2024-2025 4.1 Revenue Plan
Revenue / fundraising plan developed and implemented that includes consideration of reliable as well as diversi- fied funding sources (tied to the operational, program, and relationship plans to ensure future sustainability of PALS).
A financial review conducted considering a balanced port- folio of funding options. An analysis of past fundraising efforts and strategies com - plete. Establishment of key revenue / fundraising goals in place.
Revenue/Fundraising plan and related activities based on three perspectives in place (acquiring new donors, renewing current supporters, and getting donors to increase their support).
Implementation, monitoring and adapting the plan has been completed.
Communication of a new revenue plan.
PALS Strategic Plan: 2022—2025
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