TZL 1446 (web)

BUSINESS NEWS AECOM ACHIEVES NO. 1 RANKING BY FORTUNE MAGAZINE AS THE WORLD’S MOST ADMIRED COMPANY IN ITS INDUSTRY FOR A SECOND YEAR AECOM, the world’s trusted infrastructure consulting firm, announced today that it has achieved the No. 1 ranking on Fortune magazine’s list of the World’s Most Admired Companies in its industry for a second year. This is the eighth consecutive year that the company has been recognized on the list. “Our industry-leading position on Fortune ’s World’s Most Admired Companies list is a reflection of the outstanding contributions from our global teams who are collaborating to develop innovative solutions and deliver exceptional results for our clients,” said Troy Rudd, AECOM’s CEO. “As we progress our Think and Act Globally strategy, we are committed to continue creating long-term value for all our stakeholders and making AECOM the best place to be in our industry where our nearly 50,000 professionals can grow meaningful careers with even more opportunity to deliver a better world.” AECOM celebrated numerous accomplishments during fiscal 2021 to deliver for its employees, clients, communities and stockholders:

■ ■ Alongside increasing investment in its people and innovation, the Company achieved strong financial performance that exceeded expectations on every key financial metric. ■ ■ Advancing its leading position for environmental, social and governance related services, the Company launched its Sustainable Legacies strategy to embed sustainable development and resilience across the company’s work, improve social outcomes for communities, achieve net-zero carbon emissions, and enhance its governance. Additionally, the Company published its first global ESG report in November 2021 that further details the substantive ESG initiatives within its operations. ■ ■ The Company introduced Digital AECOM to help clients accelerate their digital journeys and achieve better project outcomes. ■ ■ The company furthered its equity, diversity and inclusion initiatives through its commitment to building safe and respectful work environments where everyone can thrive. “We are proud to be once again

recognized by Fortune as the World’s Most Admired Company in our industry thanks to the incredible accomplishments by our people to deliver the most technically- challenging projects more innovatively, efficiently and sustainably,” said Lara Poloni, AECOM’s president. “As a leading employer, we are further investing in our people through our Freedom to Grow global framework to ensure they have the balance, flexibility, resources and tools they need to do their best work and provide the best of AECOM to our clients.” Fortune collaborated with Korn Ferry on this survey of corporate reputations and determined the best-regarded companies by asking executives, directors, and analysts to rate enterprises in their own industry on nine criteria, from investment value and quality of management and products to social responsibility and ability to attract talent. AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy, and the environment, AECOM’s public- and private-sector clients trust it to solve their most complex challenges.

this repeatedly over the years. How can you sell anything to anyone if you don’t first come up with a list of who you are trying to reach? Most companies have 10 or 20 percent of the organizations and people in them in for any of their target markets. There is a mistaken belief no one should be on the list unless we know their company has project needs, or no one should go on the list unless they have been met or talked to in some way. This is bad thinking. This list of marketing-related problems is far from complete. But these things are really “easy pickins,” as we might say here in Arkansas. Fix them. Mark Zweig is Zweig Group’s chairman and founder. Contact him at mzweig@zweiggroup.com. “AEC firms – even though they have come a long, long way marketing- wise over the 42 years I’ve worked in this industry – still have a number of marketing problems that could be easily solved.”

MARK ZWEIG, from page 11

of some of their better projects. All of these things have happened to me in the last few months and I am not even very active in the business any longer. It is all simple stuff to fix and requires that the company take a critical look at their website. 4. Companies still have all kinds of issues related to incorrect addresses on their website and Google maps. This, too, is a common problem. Companies move and they never get this resolved. Or Google driving instructions send people to an old address. This stuff has to be fixed. 5. Companies don’t have a single, well-maintained client and potential client list. This is so common! All it takes is to make a decision on what platform you are going to use, train people on how to use it, insist that they use it, track and report on its usage, and have top management model the behaviors they want the other people to follow, and you can do it! 6. Firms are not comprehensively identifying the entire list of potential organizations they want to work for, nor the people in those organizations who can hire them or influence the decision to hire them. I have been saying

THE ZWEIG LETTER JUNE 20, 2022, ISSUE 1446

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